The luxury of buying yourself an influencer
Who are these influencers that we keep hearing about? Creatures of the Web, they often started out with a blog, a page on Facebook or Instagram, or, more recently, a YouTube channel. Not all of them are illustrious “nobodies” who created a place in the sun through social media: increasingly, they include personalities, journalists and models who exert a real influence on their hundreds of thousands, or even millions, of followers.
Winning Luxury
For the second year in a row – and the third time since its start-up – REGEN EXPRESS by IDC, “the ultimate all-in-one product”, has won a VICTOIRE DE LA BEAUTÉ in France.
The six-step NATA model
STEP 1: Why would journalists talk about you?
Ten questions to help find positive angles and tell the right story to the media
Journalists and bloggers are storytellers. The more attractive, unique and original the facts, products and services are, the more attention they will garner when the public relations expert presents them.
Nominated for the…
Top 40 Under 40
The entire NATA team is proud of our Vice President David Tremblay, who has been nominated for the Top 40 Under 40 PR PROS chosen by the PR industry in Canada. The winners will be announced on June 28th.
Public Relations and the Compound Effect
Time is money and PR is an investment. Like our investments in the bank, ongoing press relations pay back. There is a cumulative effect when we are able to promote a brand or a product for a year or more.