14- PR: a direct sales tool?
At NATA PR we enjoy working for big companies, but we are also passionate about smaller brands that can greatly benefit from our services.` Over the past year, we developed an accessible 6-month formula for SMEs, to show them the kind of results that we can achieve. These small and medium-sized companies sometimes market very […]
13- Three things we can control in these uncertain times
What we say What we do What we think I like the simplicity of this trio – but this kind of balance isn’t easily achieved. Easier said than done, as my mother would say. At the end of the day, we are still all deeply human, with spontaneous reactions we sometimes regret. The good news […]
12- The Ultimate Tactic
After finding your key words (why people want to talk about you), writing your press release, and identifying the journalists and bloggers that you need to reach, what is your next tactic? The next tactic, one that is too often ignored, is really quite simple: follow-ups and reminders. In other words, the sales pitch. How […]
11- Measuring Results
Public relations and social media are not exact sciences. It can seem pointless to try to measure them solely by the number of subscribers, readers, or fans. At the agency, we’re still somewhat resistant to citing figures and especially making projections. It’s hard to tell exactly who will or won’t choose to talk about a […]
10- Interview with David Tremblay Vice-president and partner at NATA PR
Today, I am extremely pleased to welcome a young man of extraordinary talent whom I admire and who inspires me: David Tremblay. There are 25 years between David and I, but I rarely pay attention to this number because I adore working with you, David. Since we are in audio mode, I just want to […]
9- Give them the tools they need
Bonjour ! Hello Everyone Welcome to the NATA PR SCHOOL podcast Episode Number 9 NATA PR MODEL No. 4 Give them the tools they need. This tactic may seem obvious, but nothing beats being well prepared and having all the tools on hand to respond to last minute requests. This simple tactic will allow you […]
8- Relations: the most important word in our profession
The business and personal relationships that I have built over the years are probably what is most important in my life and are part of my success. I have given a lot of thought to that word that describes our profession: public relations. And it is also the relationships, the connections that we make daily […]
7- Identify the real influencers
Today we talk about step number 3 of the NATA PR MODEL No 3 Identify the real influencers With so many people online claiming to be influencers, it can be difficult to identify the real ones. Every day, our agency receives requests from influencers who want to be added to our media list and receive […]
6- Tell Your Story
Today we keep exploring the NATA PR MODEL – 6 steps to get known and we will talk about the Step number 2 Nothing rivals public relations when it comes to telling your story and then sharing it with journalists/influencers who talk about entrepreneurs like you or products similar to your own. Have you noticed […]
5- Learning New Things
We’ve created a new service at the agency where we teach companies and personalities the basics of public relations so they can market themselves and combine it with social media. Today I wanted to tell you about my desire to learn and why it has allowed me to succeed in my businesses. If you have […]