24- PR and Social Media Muscles
I often say that working in PR is like working out at a GYM. You can read and study all you want about PR, communications, and marketing too… but you won’t be able to work those PR/Social Media (PRSM) muscles very hard for very long until you’ve written to an influencer or journalist with a […]
23- Our Brain
Just like Lewis Hamilton and Kim Kardashian, all of us have a brain, and 24 hours in a day at our disposal. How we use those two resources, when we’re free and healthy, is up to us. Like many of you who spend part of the day sitting and working in front of your computer […]
22- Serving at the highest level
At NATA PR, we’re so committed to being a service business that our number one value is serving at the highest level. Our three core values are always laid out when I first meet with my employees, and every month when I meet up with them, we talk about this number one value. We always […]
21- Ten tips for our marketing friends
Before we get started, I want all the marketing pros out there to know that we have nothing but respect for you! I sincerely believe it’s impossible to understand the scope and power of PR if you’ve never done it yourself. Here’s what the marketing pros don’t know: 1- They confuse influencers/journalists with consumers. 2- […]
20- The secrets of the podcast
Today is an exceptional episode, and I have an amazing guest with me: Francis Parent-Valiquette, President and Founder of VARMEDIA. Francis is a podcast professional, a coaching fan like myself, for whom I have a great admiration. We started our professional relationship several months ago, and, as is often the case, we got to know […]
19- PR = easy
You’re getting to know me and noticing that I like it when things are simple and easy to understand, and that I love to use formulas (addition, subtraction, multiplication, and percentage). So, here’s my new formula: PR = EASY Whatever could this mean? Simply put, over the next 12 months, if you stir a few […]
18- What is PR for?
My partner David Tremblay and I talk every week, and the question that often comes up is: “How can we raise our clients’ profiles?” In other words, what else can we do to get our clients the best articles, the best interviews, and the most social media buzz? Every month, I meet with each of […]
17- The Press Release, dead or alive?
Clients have told us that trendy young agencies no longer use press releases to reach journalists or influencers. I was obviously very surprised and, I admit, worried. Certainly, the press release – like everything around us – has gone digital. Sent out by e-mail, it’s still the agency’s #1 tool. We send out several products […]
16- PR: everyone’s doing it!
I like taking inspiration from the success stories of major companies and figuring out what they did to succeed. As Stacey Boehman, a coach who delivers exceptional training in sales (Make Money as a Life Coach), says, “success leaves a trail.” It’s up to us to follow this advice and adapt it to the reality […]
15- PR: When and why?
A client who was already interested in our services asked me if public relations really worked. I took the opportunity to ask them what they wanted: To make themselves known? To build their brand identity? “If that’s what you’re looking for, you won’t be disappointed by public relations. After 20 years in the business, I […]