34- An exceptional service experience
Some time ago, my podcast producer from the Varmedia agency, who you probably know by now if you’ve listened to our 20th episode, referred me to a digital agency. As you know, I decided to move from theory to practice in 2020. I had excellent knowledge of the web to guide my clients. But until […]
33- 75% digital + 100% organic
Since the pandemic, all of our customers have been obsessed with things digital and with online sales. Does that sound like you? We absolutely get it. Many businesses have been able to stay afloat thanks to online services, taking orders on hastily assembled websites. One of our clients who didn’t have a transactional website posted […]
32- Organic or paid?
To make yourself known, should you run organic campaigns, paid campaigns, or a combination of both? Our customers often ask this question. What does organic mean? Quite simply, it means that the media or influencers don’t earn anything from the resulting article, blog post, or social media post. In such cases, the journalist or influencer […]
31- The newswire: What’s it good for?
For those of you who remember a time when there was no internet, you may already have seen, in movies, newsrooms, or TV newscasts, a device (a fax machine), churning out press releases in a continuous hard-copy feed, day and night. That’s the forerunner of the newswire. What is the newswire? And what’s it good […]
30- Interview with Amal Amgaad Head of Communications YON-KA PARIS USA
Amal Amgaad is my guest for this episode, where we’ll be talking about our 12-week training course at the NATA PR SCHOOL, which she completed while also moving into her new job at YON-KA PARIS in the United States. Amal has a degree in international marketing from the ESC Clermont Business School in France. She […]
29 – Social media and PR: points in common
Bonjour ! Hello Everyone Welcome to the NATA PR SCHOOL podcast Episode Number 29. We all need both social media and PR I like social media, especially since our clients started using it. Today, any reputable brand has a Facebook page, an Instagram account, and is closely watching what’s happening on TikTok. These tools have […]
28- Is communication expensive?
One of our strategic partners specializing in brand imaging invited us to a career networking event during which professionals introduced themselves and talked about what they were looking for: new contacts or services they need to develop and increase their sales. After the superb presentation by our strategic partner, imagine my surprise when I heard […]
27- Why should you make yourself known?
We’re developing a service offer for a brand of chocolate that’s been in business for many years, with a traditional sales network that’s still its mainstay to this day. However, for the past several months, even a few years now, the company has been losing market share. They know they need more consumers to get […]
26- Marketing trends
What is a trend? Simply put, a trend is a human action that’s on the rise – or, if you prefer, in demand. It could be an action or activity that few people do at the outset, but that becomes more popular with an increasing number of people over time. A trend may very well […]
25- A “real” influencer: Lyne Ste-Marie
Lyne Ste-Marie is my guest for this episode, where we’ll be talking about this new profession of social media influencer. I’ve known Lyne for many years and I’m a great admirer. She’s a woman of warmth and intelligence, who has reinvented herself several times over the course of her career. She’s been a model and […]