44- The Laws of PR and Marketing: Rule No. 6 The Law of Compound Effect
This rule is literally the key concept of public relations. It’s also true in marketing, but there it doesn’t work the same way. We know what the compound effect is on our savings and investments. It’s also a powerful law in communications. How do you put it into practice? Right now I’ll give you an […]
43- PR and Marketing Laws – Rule No. 5: The Law of Perception
We tend to believe that the best sales come from the best products. Many great marketing managers spend a tremendous amount of time making sure their product is the best so that they have all the components and arguments they need to confirm they’re the best on the market. Seems like they’ve taken all the […]
42- PR and Marketing Laws – No. 4: Words
You may have heard of the law of focus, which is that one of the most powerful concepts in marketing and PR is to lodge a word in your customers’ minds. When it comes to PR, I call this the law of words. Our business often requires us to define key phrases and words for […]
41- Talking to my computer to reinvent PR
Two years ago, I wondered how I could, as a public relations agency, use the web to help our clients even more, while also selling our services online. As you may know if you listened to Episode 22, service quality is the agency’s number-one value. Long before we created our new service, NATA PR SCHOOL, […]
40- Interview with Pascal Desjardins Founding President BELLA VITA INTERNATIONAL
Hello! Welcome to this 40th episode of the NATA PR SCHOOL podcast. I have the great pleasure of welcoming Pascal Desjardins, president and founder of BELLA VITA INTERNATIONAL, which is celebrating its 20th anniversary and has worked with us for almost 10 years. Pascal Desjardins is one of the best communicators I know. He worked […]
39- Four reasons to register for the NATA PR SCHOOL
For several months now, I’ve been inviting you to combine public relations and social media. Today, I’d like to go back to the basics and tell you why I created the NATA PR SCHOOL. As you know by now, this new service also offers a weekly podcast episode in which I go over what we […]
38- PR and Marketing Laws – No. 3: Success
After the law of failure, I thought I might talk about success – which is, in my humble opinion, a more inspiring law. The Collins English Dictionary defines success as follows: – The favourable outcome of something attempted. – The success of that deal prompted it to explore the sale of other holdings. I don’t […]
37- PR and Marketing Laws – No.2: Failure
Have you noticed this word being used more and more by senior executives and business coaches? I’ve had fun doing what I so often urge you to do: Google searches. When I searched “business failures”, I got more than 20 million hits, and these titles were at the top of the list: – Celebrating failure […]
36- PR and Marketing Laws – Rule No.1: Predict the Future
It’s hard to predict the future, isn’t it? Yet often that’s what our customers are asking us to do. We understand that the marketing directors we work with have to come up with a plan, with realistic visibility (PR) and sales (marketing) results. So, unless you have psychic powers or a crystal ball, how do […]
35- Interview with Laurence Lachance, Vice President, Business Development ORFE
Laurence Lachance, Vice President of Business Development at Orfé Design, is my guest for this episode, where we’ll be talking about branding and why investing in your image and promotion is so important. ORFÉ: You are communicators. With more than 30 years of experience across North America’s markets, Orfé Design & Com specializes in the […]