54- Why I created the NATA PR SCHOOL
THREE KEY REASONS To help businesses get known and increase their sales. To teach and share the strength of public relations combined with social media. To create the finest public relations training in the world. I have over 30 years’ experience in public relations, marketing, and social media. I founded my own agency 20 years […]
53- Lessons from the Podcast
It’s already been one year since I started uploading and sharing a weekly podcast in French and English. What a terrific exercise! I’m on Episode 53 now, and I’ve chosen this moment to take stock, celebrate this accomplishment, and share what I’ve learned and the lessons I’ve drawn from it. Let’s start with what drove […]
52- PR and Marketing Laws – Law No. 12: The Law of Ego (Hype)
Appearances can be deceiving, and there’s nothing more human than wanting our peers to think we’re at the top of our game. Many of you surely know the saying, “Fake it till you make it.” This belief may drive us to keep moving forward and taking action, but it can also quickly become a trap. […]
51- PR and Marketing Laws – Rule No. 11: Resources
You’ve probably heard it said that a good idea will never take off without the right financing. This statement – this belief, even – is quite commonly accepted. It could be proven before the advent of the Internet. Today, of course, that’s exactly where people turn to start up a business. That’s where we test […]
50- Interview with Eric Wazana Co-Founder, YOGA JEANS
It’s my pleasure to welcome Eric Wazana, co-founder with his brother Jacob, of the YOGA JEANS brand. North America’s leader in fair trade denim, with sustainable and social practices, YOGA JEANS are still made in Canada. YOGA JEANS is a company constantly improving its manufacturing practices to reduce its carbon footprint, continuously minimize waste, and […]
49- PR and Marketing Laws – Rule No. 10: Sacrifice
After examining this law, which might seem off-putting at first, we can see that it means less is more. Many PR and marketing professionals expect better results based on the quantity of products launched or how often news is released. They are undoubtedly unaware of the law of sacrifice, or the 80-20 rule, according to […]
48- PR and Marketing Laws – Law no. 9: The Unexpected
Since the pandemic started, there’s been no need to convince anyone of this law. Still, that doesn’t mean you should give up on setting goals and making plans. So why plan anything when it’s so hard to predict the future now? Three key reasons: – A plan guides your actions – A plan helps you […]
47- PR and Marketing Laws – Rule no. 8: Truthfulness
This law has become essential since the advent of social media, and no one can do without it in a crisis. And with consumers suddenly able to voice their dissatisfaction to an audience of thousands, many brands and businesses have learned this lesson the hard way. In our pre-internet marketing classes, we were taught that […]
46- PR and Marketing Laws – Rule No. 7: The Law of Firsts
The Law of Firsts – or the Law of Leadership – is one we all know. Let’s see if you can name the first brands that come to mind for you, and for consumers in North America, or elsewhere in the world: – Laundry brand in North America? o Tide – Luxury brand of women’s […]
45- Interview with Alain Audet General Manager, Canada PHOREST Salon Software
Hello! Welcome to this 45th episode of the NATA PR SCHOOL podcast. It’s my pleasure to welcome Alain Audet, General Manager, Canada of PHOREST Salon Software, an Irish company and a global leader in salon and spa management systems. Alain Audet is, without a doubt, the most respected professional in the Canadian Professional Beauty Industry. […]