64- It’s all Lise Watier’s fault
Eleven years ago, I was considering adopting a dog. I was midway through my forties and I saw life passing me by. Several of my friends and loved ones had had to live with cancer diagnoses, and I wondered if I’d have time to achieve all my dreams before dying. After two years of reviewing […]
63- Magazines in the digital age
Do you love magazines like I do? When’s the last time you read a magazine? What media was it on? The last magazine I looked at was Paris Match. On Sundays I read a newspaper called La Presse on my tablet, and it has a Paris Match supplement inserted. So, a section of the magazine, […]
62- Newspapers: disappearing?
Have you read the print version of a newspaper recently? Personally, I rarely read the print version. I usually read the online versions. However, I do still read the print version of Les Affaires – a specialized newspaper that I can also consult online – so I can support them for as long as they […]
61- Radio: A local medium
What about radio? Is it on the way out? For me, radio will always be a local medium. I love listening to the radio and my favourite hosts, because I feel like they’re talking just to me. There’s nothing like the warmth of the human voice to reassure us, and that’s what radio offers us […]
60- TV: Still on top
This time I’ve decided to talk about television – because in all our strategic plans, TV still tops the list of the most powerful media. Nothing can match a story that’s aired during a prime-time newscast, no matter what countries or regions in the world. And for several years now, all the news shows have […]
59- PR and Marketing Laws – Rule no. 14: Categories
You may have heard it said: “If you’re not first in your category, create your own.” I find this law fascinating, because it lets creative entrepreneurs find their place in the sun, even in markets that might look saturated or impenetrable, especially when the giants give the impression of taking up the whole field. Take […]
58- Recipe for success: PR + Social Media
If you’ve been listening to this podcast for a while, you probably know that I created this new service at the agency – NATA PR SCHOOL – to teach you how to combine public relations with social media and your digital (online) strategies. Today, I felt like sharing a model of exceptional success with you. […]
57- America vs Europe
We sometimes get asked if we’d rather market our services to companies led by Europeans or Americans. As you might expect, there are big differences, because values and education vary widely between the two continents. We have no “preference” as such, but we have the advantage at the agency of knowing and understanding these two […]
56- PR and Marketing Laws – Rule No. 13: Acceleration
Many businesses have literally exploded, experiencing dizzying growth – especially online – during the pandemic. Look at ZOOM, which was almost unknown and is becoming a new verb! How does this so-called law work, and how can you make it work for your business? Number one, steer clear of fadsand instead, follow the trends – […]
55- The NATA PR Model
For our loyal listeners who tune in to our podcast each week, you’ve probably heard me talk about our six-step model, the one we use every day to create successful public relations or influence campaigns. If you go back to our very first episodes, you’ll hear me talk about each step more in detail in […]