74- The press release: #1 PR tool
It may be a mystery tool for those who don’t know about it, but the press release is really very simple. At the agency, we write and send out press releases every day. It’s our number-one tool for sending news from our computer to select influencers and journalists. According to CISION’s annual study on the […]
73- How long does it take to get known?
We all harbour a desire for overnight success. Yet, as I know from personal experience, when business really takes off, we’re thrilled, of course, but we’re seldom ready to tackle that overpowering wave, because maybe we don’t have the resources we need. Maybe you won’t have enough products to meet demand. Maybe you won’t find […]
72- Brands with a story
I’ve shared our experience at NATA PR with ‘brands with not story’, brands that often had great success before the Internet came along. Some have seen their market shares melt like snow in the sun and, since the pandemic, they suddenly want to get on the web. So I thought it would definitely be interesting […]
71- The importance of your entourage
If you haven’t listened to Episode 65 yet, where I welcome the amazing Tina Poitras, a two-time Olympic athlete who sold her first company, Magma Photo, to Bill Gates and founded Namasté Leadership, I urge you to do so. On that note, I wanted to talk to you about Tina’s concept of Type A personalities, […]
70- Interview with Andy Thê-Anh: A Look at Lululemon
For our 70th episode, I’m delighted to welcome Andy Thê-Anh, an immensely talented stylist and fashion designer who I deeply admire. Today we’ll be talking about Lululemon and looking at what makes the brand so successful. Before we get started, I’ll give you a quick recap of Andy’s career. You’ll find some of his story […]
69- Brands with no stories
We’re frequently approached by brands that were really successful before the internet. These are impressive companies, celebrating their 30th or 40th anniversary – sometimes more. And these brands have several things in common: They’ve been successful in product categories with few competitors. They’ve rarely, if ever, used advertising/public relations campaigns. They don’t know their way […]
68- PR: Art or Science?
My partner, David Tremblay, and I create Instagram Lives every Friday, whenever we can. During one of our latest live events, I was asking him if he thought public relations qualified as an art or a science. “We are very similar to the art of cooking, that is also a science I find”, says David. […]
67- PR and Marketing Laws – Rule No. 16: The Ladder
I find the journey a brand embarks on to forge a path into the consumers’ subconscious fascinating. This principle corresponds to the Law of Ladder. If you think quickly about the best brands for running shoes, champagne, luxury watches, or electric cars, you’ll Being in second or third position isn’t always a disadvantage. In fact, […]
66- PR and Marketing Laws – Rule No. 15: The Law of the Mind
Many years ago now, I stopped fighting people’s perception – the so-called law of the mind. The best example I can give you of this is my partner. David Tremblay is a young white man who stands 6 feet 2, in his early thirties, the typical millennial who has insane charisma. Whatever we do, David […]
65- Interview with Tina Poitras – business success
For this 65th episode, I’m delighted to welcome Tina Poitras, a seasoned businesswoman and high-level coach. It was Tina who introduced me to the power of coaching more than a decade ago. Tina is a two-time Olympic race walker who represented Canada at the Games in Barcelona (1992) and Atlanta (1996). Following her career as […]