140- Public Relations, Artificial Intelligence and ChatGPT
If you’re like me and running a business, sometimes you need some time before testing out the newest trend in social media or the new technology everyone’s talking about. So here I am with my personal grain of salt about what I understand of AI and ChatGPT. If you haven’t done it yet, log on […]
139- Public Relations – Simplified (Easy, Effective PR)
We’re all aware that since the pandemic, companies around the world have been facing hiring challenges. Between you and me, how could it be otherwise when every business sector has had massive layoffs? So it’s time to quit complaining and get on with it. I’m one of those bosses who has figured out that you […]
138- Public Relations: Events – Yes or No?
Public relations, the way we do it here at NATA PR, means creating events for product launches, new collections, and more. You might wonder when an event is necessary and whether it’s worth the time and money invested. Well, a public relations agency can help you see things more clearly. Since I took my first […]
137- How I Found Public Relations (3/3)
In the previous two episodes, I told you how I found public relations at the Opéra de Montréal and the Analekta record company. So let’s move on to when I was head of marketing and communications at Parasuco Jeans and hadn’t yet chosen to go all in on public relations. I’m telling you my story […]
136- How I Found Public Relations (2/3)
In episode one of this three-part series, I told you how I found public relations at the Opéra de Montréal, where I began my career in marketing and communications. Today’s episode covers phase two in my PR discoveries because, despite my success in spreading the word about Opéra dans la rue and the Opéra 18-35 […]
135- How I Found Public Relations (1/3)
This program is based on my own discovery of public relations several decades ago. I know from experience that if you pay attention and learn the fundamentals of PR, as I did, you can easily do it yourself. If you’re a small company with few human resources, or a startup, you can use PR to […]
134- Public Relations is Affordable – Advertising is Expensive
What are the benefits of advertising and public relations? And what’sthe difference? This is the fourth episode in which I help you answerthose questions, and continue to share what I know to help you tellthem apart. My ultimate goal is still to help you make informed choices when you’redeciding how to integrate public relations and […]
133- Public Relations for Reputation – Advertising for Sales
Public relations and advertising get very different results. We’re on episode four now, and we’re still talking about what makes PR different from advertising. To find out more about how PR is different from advertising, please listen to our three previous episodes. One vital element that only public relations will give you: Reputation If I […]
132- Public Relations is a Marathon – Advertising is a Sprint
How do you tell advertising and public relations apart? When and why should you use one or the other—or both? This is the third episode in which I help you answer those questions and continue to share what I know to help you tell them apart. The ultimate goal is to have you integrating public […]
131- Public Relations for Credibility – Advertising for Appeal
What are public relations and advertising for? We’re continuing to look into this area, which we began in the previous episode. If you can’t tell one from the other, you’re not alone—even the pros sometimes get confused. Advertising students and trainees often skim over the topic of public relations in their coursework. Since it isn’t […]