Welcome to the first episode of our series on THE PRESS RELEASE.

In this episode, we’re tackling a crucial topic: “No one is waiting for your press release.”

Unless you’re a celebrity, journalists aren’t sitting in front of their inboxes eagerly awaiting your latest press release.

However, this doesn’t mean your press release is useless. On the contrary, it’s a powerful tool to define and control the message you want to convey to the public and the media.

The “forgotten press release” syndrome is all too common.

Why do so many press releases end up ignored in journalists’ inboxes?

Poor targeting often means the message doesn’t reach the right people at the right time.

Irrelevant information dilutes the impact of your story.

And bad timing can cause your press release to be buried under a flood of other news.

For us, a press release is, first and foremost, a tool that helps define what the client really wants to communicate.

We often reshape their entire perception of what an effective press release is.

A press release is not the place to tell your company’s whole story—it’s about:

Defining the news
Finding the simplest and most compelling headline
Selecting the most relevant information and cutting the unnecessary details

For a press release to be useful to journalists, it must be clear, concise, and relevant.

Make sure it answers the essential questions: who, what, where, when, why, and how.

To grab their attention, offer an interesting angle, key figures, statistics, and strong quotes.

A good press release gets straight to the point: avoid jargon, use direct language, and highlight the key message in the opening lines.

Including accessible contact information and additional assets (prioritizing photos) can also make a big difference.

A well-crafted press release is much more likely to be picked up and turned into an article.

Remember: a press release is a tool that makes journalists’ jobs easier if they choose to cover your story.

Maybe “”No one is waiting for your press release,” but it still, event today, an essential tool!

Any questions? Contact me at [email protected].

Nata

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THE BEST OF BOTH WORLDS

PUBLIC RELATIONS AGENCY

specializing in luxury, lifestyle,
tourism, beauty, fashion and food.

PUBLIC RELATIONS AGENCY

specializing in luxury, lifestyle, tourism,
beauty, fashion and food.

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THE BEST OF BOTH WORLDS

Book a free consultation now

Who we are

David, the Millennial who has extensive
experience in Digital Marketing and Social
Media, and Natalie from Generation X,
who has seen it all, create Public
Relations or Social Media campaigns for
brands that choose to launch in the US or Canadian markets, or wish to make
themselves known internationally.

David, the Millennial who has
extensive experience in Digital
Marketing and Social Media, and
Natalie from Generation X, who has
seen it all, create Public Relations or
Social Media campaigns for brands that choose to launch in the US or Canadian markets, or wish to make
themselves known internationally.

Book a free consultation now

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WHO WE ARE

The agency’s know-how in network
development, public relations, social media,
and the creation of messages to reach and
touch consumers is rooted in its credo:
“We influence the real influencers.”

WHO WE ARE

Established in Miami, Toronto and
Montreal, NATA PR has been
shining the light on quality brands
in United States and Canada since
2000—in English, French and
Spanish.

NATA PR fosters authentic and
profound bonds between brands
and their consumers.

The agency’s know-how in network
development, public relations,
social media, and the creation of
messages to reach and touch
consumers is rooted in its credo:
“We influence the real influencers.”

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cultural manifesto

We have two kinds of clients – paying clients and the media/influencers – and we make sure we serve them both at the highest level. We know how to balance these two types of clients to create success and reach our goals. We love building relationships with both, and we treat all our clients with the utmost respect.

We value efficient teamwork and are not afraid to help any team member to perform at their best. We love working with and learning about our clients. We move fast. We are so good that our clients consider us as their very own communications department.

Everything we do contributes to our mission statement of Being the best international PR company for high-end and luxury brands.

We love the active and interactive side of our work and try to spend less time in meetings. We are not afraid to try new things and we are honest with our colleagues and clients.

We are committed to our personal growth. We manage our minds with a unique Model and are responsible for our thoughts, feelings, actions and results.

We love to dress up and shine and proudly use our clients’ products. We become real influencers for every client and inject joy into everything we do.

Book a free consultation now