Today we keep exploring the NATA PR MODEL – 6 steps to get known and we will talk about the Step number 2
Nothing rivals public relations when it comes to telling your story and then sharing it with journalists/influencers who talk about entrepreneurs like you or products similar to your own.
Have you noticed which articles catch your eye the most? The ones that make you say: “Oh! I didn’t mean to spend so much time reading this paper or these celebrity magazines on my phone!”
People love being told stories, and the media are experts at it. Writing articles that will grab their readers’ interest is their profession and their purpose.
In the digital age, sometimes it feels like we know too much about each other’s lives. But there is nothing better than a good story told in your words about your personal experience. It’s like a feel-good movie.
So, have you completed step one of our model and determined why the media would talk about you? Now it’s time to move on to step two: telling your story.
But what if you’re not a writer? That’s fine – neither are we! And that’s why we use what we call the “point form” technique to get our ideas down.
Here’s how it works:
SUBJECT: NATA PR’s 20th anniversary
FACTS:
– Founded by Natalie Bibeau, a marketing expert and business coach, because she wanted to serve her clients better by creating a different kind of agency that puts brands and products at the forefront.
– The first Canadian agency to specialize in promoting brands and consumer products.
– The agency’s success stories – campaigns (choose a product for the media we’re addressing: fashion, beauty, food, etc.)
- Guess Jeans
- Ferrari
- Kérastase
- Le Creuset
- Caudalie
- Strom Spa
– COVID solutions for all the agency’s clients. Weekly, monthly and three-month plans.
– New service in response to COVID, which will launch in September: NATA PR SCHOOL – training for small and medium-sized businesses that want to combine PR and social media using in-house resources.
As you can see, creating your initial copy is as easy as that. It’s also a great basis for your outreach email, which is the first message you want to send to a journalist to get a sense of their interest.
Keep in mind that the media receive hundreds of emails every day. A direct, clear, and brief first message will increase your chances of getting their attention. There’s always time to send them more information later.
And the more personal your story, the more interesting it will be to readers and fans of the platforms where you want your story published.