A client who was already interested in our services asked me if public relations really worked. I took the opportunity to ask them what they wanted: To make themselves known? To build their brand identity? “If that’s what you’re looking for, you won’t be disappointed by public relations. After 20 years in the business, I can assure you that our clients aren’t paying our fees out of a sense of charity.”
But after more than 30 years, including 20 at the agency, I can confirm without a shadow of a doubt that PR works.
1-The metrics of raising your profile
a. Increasing the number of visitors to your website, subscribers to your newsletter, and a growing number of followers on Facebook
2-Public relations results can be measured and compared.
So why should I use PR?
1- To tell your story
2- To make yourself known
Nothing beats a news article or blog post. An interview on the radio or TV can get you known faster than an online promotional campaign.
3- PR means credibility and recognition
4- PR lets you speak
5- You become a known entity through the eyes of others (influencers)
6- PR professionals know the right moment to present your product or story
7- They also know how to sell your story
When should I use PR?
1- Rule number one: When your product or service is available for sale
2- These days, you need online points of sale
3- You have a good story to tell
4- Your product stands out
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