For our loyal listeners who tune in to our podcast each week, you’ve probably heard me talk about our six-step model, the one we use every day to create successful public relations or influence campaigns.
If you go back to our very first episodes, you’ll hear me talk about each step more in detail in a series of podcasts.
I’m revisiting that today, because we have groups that are starting soon, and this tool is the core of everything I teach. If you decide to register for our group, we’ll have the chance to go into each of these six steps in-depth. I’ll share with you the toolkit we use to help you create what you need.
I first created this model to explain to our clients what it is we do. Public relations and influence campaigns are hard to identify and understand. I often say we’re selling the wind, because it’s difficult, if not impossible, to demonstrate what the results will be (articles, blogs, unboxing) before publication. We are, in a sense, the opposite of advertising, where you can choose the text, images, and exact publication date. That’s not true in public relations, where our power is one of influence. We offer up stories and products, and it’s up to the journalist or influencer to choose to talk about our clients.
But, to get back to the wind image, you know as well as I do that wind is pretty crucial to any sailboat worthy of the name. So, the NATA model explains every step in creating the wind that will bring your clients right to your website or shop shelves.
Just like advertising campaigns, PR campaigns have a beginning and an end.
Every campaign is designed around the following six steps:
- Determine why journalists/bloggers would talk about you
- Tell your story
- Identify the real influencers
- Give them the necessary resources
- Assess the impact
- Follow up (reminders)
The NATA PR Model is the backbone of our public relations campaigns, the basis of our actions and an effective guide for understanding. Each step can be expanded as much as you want depending on the resources you have. You should be aware that we use this same model for massive campaigns that we have run for global businesses.
The NATA PR Model is equally effective for multinationals as it is for small businesses with local reach.
Use this model to make yourself or your product known.
And above all, don’t miss our upcoming groups. Twelve live sessions with me, where I have all the time I want to go through some examples with you and help you develop your own toolkit.
Interested in taking your thought process further? Do you want to talk? Sign up now for a free consultation.
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