Bonjour, Hello and welcome to the NATA PR SCHOOL podcast, episode 254.
Public Relations: Cutting Through the Noise
How do you stand out in 2026?
Yes, public relations is breaking through the media noise and stepping back into the spotlight in 2026.
I wanted to explore this dimension that many have underestimated in recent years.
Yet this is precisely what PR has done since the very beginning: capture attention and cut through the noise.
But as humans constantly search for the next technology that will solve all their problems, we now find ourselves overwhelmed by noise and endlessly shared content.
Here are five aspects of public relations I invite you to explore in 2026 if you want to stand out.
1. We are saturated with information, but hungry for credible content
In 2026, everything is ephemeral: stories, posts, short videos that disappear within hours.
By contrast, an article written by a journalist, a report, or an interview has a much longer lifespan. It is better indexed, shared, and cited.
PR brings depth to a world obsessed with surface.
So much so that even TikTok creators are now hiring public relations agencies to get coverage in major media outlets. An article in ELLE or The New York Times will obviously last far longer than anything published on social media.
2. PR knows how to capture the attention of the right messengers
Journalists and influencers are more solicited than ever.
Recognized PR agencies and professionals, like us at NATA PR, benefit from a strong trust capital: our emails are opened, read, and answered.
In 2026, relational credibility matters more than message volume.
3. AI amplifies the noise, but strengthens the human value of PR
AI generates content endlessly.
The result: more messages, less impact.
What AI cannot replace:
• a deep understanding of current affairs
• editorial judgment
• human relationships with the media
PR becomes a strategic filter, not a megaphone like social media platforms.
4. Brands need legitimacy, not just visibility
Visibility can be bought.
Credibility must be built.
In 2026, brands want to be trusted, not just seen.
Public relations provides:
• third-party validation
• authority
• storytelling grounded in reality
5. PR creates lasting assets, not one-off hits
A strong article written by a journalist is not just a mention.
Its value is significant, because it also becomes:
• reusable content
• a lasting digital footprint
• a lever for brand growth, sales, and reputation
PR builds for the long term, while trends come and go.
In 2026, public relations offers a powerful, modern response to an overly noisy world.
What do you think?
Want to learn more about public relations?
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