Dear PR Friends !
A few days ago, during a meeting with a client, I got THE question:
“What’s the point of PR today?”
The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign?
Here’s the spontaneous answer I gave:
Public relations is the best organic part of your marketing plan.
Why?
Because even today, when a journalist chooses to tell your story, you don’t pay them.
When an influencer decides to share your products or services with their audience, you don’t pay them either.
That’s what “organic” means: unpaid content.
Of course, there are gray areas.
If an influencer talks about you spontaneously and their followers respond positively, you’ll probably want to take it further with them — contests, promo codes, paid partnerships.
That way, you keep engaging with that influencer’s community.
It’s the same with a journalist: if their article creates a buzz, why not follow up by investing in an advertising campaign in their media outlet?
We must continue supporting our media. They not only allow us to share who we are, but also to reach potential customers, often unexpected ones, who aren’t always on social media.
I asked Google: How many people will not have internet access in 2025?
Answer: nearly 32%.
And if you leave the big urban centers, how many people simply can’t afford a computer or a smartphone?
Close to home, my 84-year-old mother recently started using an iPhone.
Yes, she’s connected now — but she still reads her newspapers in print and watches TV.
The media landscape has changed, that’s true.
But why ignore a 40+ audience that’s often absent or barely active on social media?
So, what’s the point of PR today?
To get people talking about you. To make you known.
With over 30 years in communications, I’ve seen public relations constantly adapt, embracing new technologies — and I know it will be the same with artificial intelligence. It’s a tool, not an end in itself.
And even if some dream of replacing humans with robots, I don’t see how a machine could ever replace the art of building authentic relationships, which is, at its core, the very essence of public relations.
And before we end this podcast, I invite you to consider learning with me: How to get featured for free, or the best program yet.
6 simple steps to create your own PR campaign, and I will help you get easily your first feature.
Don’t miss our last 2 cohorts of the year:
• September 29, 2025, and
• November 3, 2025 — the final ones this year.
It’s all been simplified to help you take action right away and start sharing your story.
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Nata
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