Hello, PR friends,
I’m continuing here with my little exercise of sharing what our marketing friends don’t know about our wonderful public relations profession.
In the previous episode, I presented the first five points.
Here are the next ones:
6. PR is only for big companies.
Not at all, PR is something everyone can benefit from, even small businesses. Often, if what you’re sharing is relevant to current events, journalists might even favor small local companies over international ones.
For example, if you’ve successfully implemented a four-day workweek, many journalists may be interested in it.
7. Journalists are there to publish what we send them. That’s their job.
Absolutely not. Journalists are free to talk about you—or not. It’s a true privilege when they choose to interview you.
8. PR works instantly, right?
Oh, if only magic worked with the snap of a finger! If your name is Celine Dion or Coca-Cola, yes, results can be pretty quick. But I like to say that PR is a marathon, not a sprint. Building strong relationships with media and influencers takes time.
9. PR is outdated; everything happens online now.
Sure, digital is essential, but PR is far from obsolete.
Not everyone in the world is on social media. But yes, major media outlets are online, so why not take advantage of that? For example, an article about you in Forbes or ELLE can significantly impact your SEO
10. We have a great product; we buy ads, but journalists aren’t talking about us.
I remember a client who bought full-page ads in women’s magazines and couldn’t understand why the journalists in those same magazines weren’t covering their products.
It’s simple: if you don’t reach out to journalists to introduce your products, you can buy all the ads in the world, and they still won’t talk about you.
That’s actually a fantastic reason to learn more about PR, as it can give you a leg up on your competitors.
I’ve also created a 30-minute workshop for you: PR 101 Workshop, which will help you create your own public relations campaigns.
Want to chat about how PR can help you get noticed and increase your brand awareness?
Contact me at:
I’m here to help!
Nata
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