192- Public Relations 101 – Episode 2

In the previous episode, I explored multiple reasons for integrating public relations into your marketing plan.

I wanted to continue our conversation here by highlighting two elements of our six-step model that we delve into deeply at NATA PR SCHOOL.

By the way, if you don’t already have our model, I’m offering it for free.

To get it, all you have to do is click on the link in the notes at the bottom of the episode: FREE NATA PR MODEL.

So here are the first 2 steps of our model:

1. Determine why they (journalists/influencers) would talk about you
2. Tell your story

FIRST STEP

DETERMINE WHY THEY WOULD TALK ABOUT YOU

It’s sometimes much simpler than you think to get people talking about you. Are you launching a product or a service?

Do you know what is the most covered element by journalists and influencers?

Yes, it’s NOVELTY.

Journalists and influencers specializing in a particular sector are tasked with talking to their readers and fans about everything new.

Think about the automotive world.

Journalists and influencers in this sector systematically talk about everything new in this industry: new companies, new models, road tests, etc.

The same goes for agribusiness, fashion, beauty, tourism, new technologies, etc.

SECOND STEP

TELL YOUR STORY

You’ll need to come up with a catchy title for your press release.

This title will serve as the subject line of your email.

CHATGPT TO THE RESCUE

And at NATA PR SCHOOL, I will show you how to use ChatGPT for this.

So, there are no more excuses for not communicating via email or DM on Instagram to influencers.

ChatGPT is going to become your new favorite assistant.

I promise you.

PR 101

• Press relations are there to make you known
• Social media does not replace PR

PR complements social media.

And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL at the end of May 2024.

BE THE FIRST

There are limited spots; sign up for our waiting list to reserve your spot with priority.

https://bit.ly/3U1LWYW

I’m here to help.

Nata

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