There’s nothing better to rekindle our inspiration than to take a closer look behind the scenes at major companies, those brands that evoke our admiration.
Some may find studying the success of giants discouraging, but I suggest a change in perspective.
Let’s consider this exercise as simple and fun game.
Why not choose to think that these success machines represent a world of possibilities?
It’s much more exciting than saying, “I’ll never make it” or “it’s impossible.”
After all, humans created them and knew how to implement the necessary tools to, among other things, make themselves known and get people talking about them.
These achievements are based on three fundamental activities that enable companies to reach their clients and consumers:
- Advertising
- Public relations
- Spokespersons
Indeed, you can combine these activities to maximize visibility and sales, but you can also choose to focus on a specific activity.
For example, you can target spokespeople if your product appeals to influential moms on Instagram or TikTok.
The web offers unprecedented democratization, allowing the launch and promotion of a business at a lower cost and talking about it on social media.
You can undertake various actions without breaking the bank, quickly test products, affordable advertising campaigns, and public relations.
In the past, to sell products, one had to open expensive shops, print brochures, or negotiate with stores to sell products on their shelves.
The path to fame could be long and very costly.
Today, major companies systematically integrate public relations into their marketing plans, often in parallel with advertising.
Some luxury houses even prefer advertising and public relations, excluding any collaboration with ambassadors, a choice that alone deserves a dedicated podcast.
However, regardless of their strategic choice, all these companies use public relations.
They evolve like you with the new possibilities the web, social media, and influencers offer.
I particularly appreciate this quote attributed to Mark Twain, Marcel Pagnol, and others:
“They did not know it was impossible, so they did it.”
I invite you to explore this world of possibilities: integrate your own public relations into your marketing plan at a reduced cost.
If you dream of making yourself known, of making your voice heard through an exceptional solution or product, our program at NATA PR SCHOOL is designed to help you realize your dreams step by step.
Join me when the doors of NATA PR SCHOOL open on February 6, 2024.
If you’re listening to this episode after that date, sign up for our lists to stay informed about our upcoming training sessions.
Feel free to contact me for a free consultation to determine if this program is right for you.
I am here to help.
Nata
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