In this episode of the Nata PR School Podcast, Natalie Bibeau welcomes Jordanne Erichsen — a former opera singer turned SEO expert — for a fascinating conversation about how AI is reshaping search engine optimization and why public relations has never been more valuable for SEO.
Jordanne shares her incredible journey from the opera stage to the first page of Google, how she built Express Voice Studio into a thriving music school across Canada, and why SEO should now stand for “Search Everywhere Optimization.”
In This Episode:
- Jordanne’s unique path from opera singer to recognized SEO expert
- How she built Express Voice Studio and learned SEO from scratch
- Why SEO now means “Search Everywhere Optimization” — not just Search Engine Optimization
- How AI tools like ChatGPT, Perplexity, Gemini and Claude pull information from across the entire web
- Why public relations is a game-changer for SEO and domain authority
- Real results: a client gained 11+ domain authority points in just 2 months through PR
- The truth about backlinks — why buying cheap links can actually hurt your website
- What is GEO (Generative Engine Optimization)?
- Social media, digital wellbeing and the attention economy
📺 Watch this episode on YouTube ➤ https://youtu.be/T7gcACTmUQA
Resources & Links
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
JOIN OUR MAILING LIST ➤ www.natapr.com
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/