238- Public Relations: Boost Your Online Visibility

Hello PR friends,

Do you run your own business? Do you sell products or services online?

Then we all share a common goal: increasing our online visibility.

That’s great news because public relations’ primary goal has always been boosting visibility.

So you can see how easily PR professionals have adapted their strategies to the online world.

We saw a surge in online visibility during the pandemic. Many stores and services closed their doors, and online sales exploded.

Our clients’ visibility also soared. Major media outlets already had web platforms, and readers kept their online reading habits.

Since our expertise lies in boosting our clients’ visibility, I decided to create a new, simplified, highly effective 5-step service offering at the agency.

Step 1: Analyze your online presence

Maximize your business value.

It sounds obvious, but how many companies actually take the time to assess their work and communicate their strengths effectively online?

We offer a quick analysis and easy-to-implement tactics tailored to you.

Step 2: Build credibility

This is where the press release becomes essential.

Only PR can help you earn your customers’ trust. And the press release is PR’s #1 tool—a must-have.

We’ll suggest story angles that showcase your brand and distribute your press releases on the wire for you.

Step 3: Make it easier for customers to find you

SEO — Be first in online searches.

Local SEO puts you at the top of Google Maps and search results.

We work with the best to develop an effective, customized strategy for you!

Step 4: Stay top of mind with your community

Social media lets you tell your story, engage in real time, and build customer loyalty.

We manage your presence and create high-quality content aligned with your brand values.

Step 5: Shine a spotlight on your brand and your team

Integrated advertorials to humanize your brand.

Highlight your leaders and team members as experts in trusted media outlets.

Through sponsored content and storytelling, we showcase the human side of your business.

It’s a strategy that boosts your visibility and credibility on reliable platforms.

The beauty of this offer? You can choose 1, 2, 3, or all 5 steps.

After our analysis, we’ll tell you when and how to implement them, and which ones to combine.

Want to talk about this offer?

Get in touch: [email protected]

I’m here to help.

Nata

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