Bonjour, Hello and welcome to episode 230 of the NATA PR SCHOOL podcast.
For this episode, I have the great pleasure of welcoming Craig Patterson, CEO and
Publisher of Retail Insider.
Craig is a sought-after retail and consultant expert who has studied the Canadian retail
landscape for the past 25 years.
For me, he is the expert one must consult to understand the evolution of the retail
market. As a PR pro, I often asked him to talk about our clients who were entering the
Toronto, Montreal, or Vancouver markets.
Thank you for accepting my invitation, Craig.
I always start with a simple question for my guests:
1. Who is Craig Patterson?
2. What inspired you to launch Retail Insider in 2012, and what were your primary
objectives at the time?
3. Over the years, how has the vision or mission of Retail Insider evolved to meet
changing industry needs?
4. How have you seen the media landscape change over the last decade,
particularly in the retail and business sectors?
5. What are the biggest challenges facing independent media platforms like Retail
Insider in today’s environment dominated by social media and big tech?
6. What strategies have been most effective in growing and engaging your
audience?
7. Which topics or trends have you found to resonate most with your readers, and
how do you decide what to prioritize in your content?
8. What is your vision for Retail Insider over the next five to ten years, and how do
you plan to adapt to further changes in the media landscape?
9. What are your practices on social media? Do you focus on one or several social
media platforms?
10. To conclude, what do we wish for you?
Where to find Craig Patterson
—
https://retail-insider.com/
LinkedIn : retail-insider
@craig_patterson_Toronto
@ retail_insider_canada
https://www.facebook.com/RetailInsider/
Youtube: @retailinsidercanada
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