220- Public Relations – It’s Simple and Easy

Hello PR friends!

For most people, public relations is quite a mystery.

If you ask my family what I do, they’ll tell you I run a PR firm.

That’s the easy answer.

If the conversation goes further and they’re asked, “But what does Nata actually do?” this is where the answers start to vary, from advertising to crisis management.

You know, I love talking with you about public relations and the underestimated power of this tool.

So when someone asks you what public relations is, here’s how I suggest you answer:

PR helps you

1. To get know:
   Get brands, services, companies, or leaders known,
2. Gets people talking about you, be it journalists or influencers;
3. Increases your visibility and notoriety.

Raising awareness, getting people talking about you.

And raising awareness and getting people talking about you is simpler and more accessible than you might think.

1. Journalists want to share what’s new with local businesses (job creation, new contracts, exports, etc.).
2. When you launch a new product/service, journalists in your field are assigned to cover what’s new.

If you don’t have something new, here’s my suggestion:

To practice, read the headlines in newspapers.

Especially the section that concerns you: business, society, lifestyle, food, automotive, etc.

After a few days, you’ll know what’s making the news.

What’s everyone talking about?

• Immigration
• Artificial intelligence
• Vegan recipes, etc.

Do you have a story that could interest journalists covering artificial intelligence?

We worked with a company that used AI to create new cosmetic products.

You’d be surprised by the number of articles we generated for this brand.

I’ve even created a 30-minute workshop for you: PR 101 Workshop, which will allow you to create your own PR campaigns.

Want to discuss how PR can help you raise awareness and increase your visibility?

Contact me:

[email protected]

I’m here to help you.

Nata

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