Hello PR friend!
Are you wondering if public relations is for you?
Here are 3 questions to ask yourself to know if PR is for you:
- Do you feel you need to get known to increase your subscribers and the number of visits to your site?
- Are you looking to increase your sources of income?
- Are you unsatisfied with your sales and want to increase them?
If you answered yes to one of these 3 questions or simply yes to all these questions, you should pay particular attention to public relations and what they can bring you.
You might think public relations is only useful for big brands that launch products with large budgets, like launching a new electric car or the latest iPhone.
Yes, PR can play an important role here, but it’s the “easy” part, if I may say.
The work remains important here. Let’s say it’s the “attention-grabbing” part that is facilitated here, among other things, by the appeal and popularity of the product.
The “real” PR work, if I may say, is implemented when it comes to making smaller businesses known; whether it’s a florist, a hair salon, a real estate agent, or a new sorbet, the basic work remains.
But this is where PR creativity comes into play.
And this is where our training at NATA PR SCHOOL can be most beneficial to you.
Because if you run a small business, you don’t have thousands of dollars to pay an agency for several months.
You don’t need a certification or a special permit to address journalists or influencers.
In less than 2 hours a week, you can get featured for free.
What to do to get known?
If you are a hair salon, soloprener, or small business, start with simple ideas. Easy to implement.
You need a bit of creativity to see what might interest journalists or influencers near you.
I remember a hair salon that offered father-daughter afternoons where dads learned to style their little girls’ hair.
You’ve seen Barbie fans dressing in pink to attend the movie.
You can try to capture the trend of the moment: offer your clients and their daughters to come and get a “Barbie” hairstyle before attending the movie.
Do you own a lingerie shop? Offer clients the opportunity to bring back their old bras, and for each return, you make a donation to the women’s shelter in your area.
The possibilities are endless. A very small idea can get you talked about and bring you new clients.
Take advantage of this trend and share it with your local newspaper.
It is possible to find a PR angle for every product, every business, and every industry when you are just a little creative.
Yes, sometimes you have to step out of what you do but think of new activities close to your main activity.
There is a straightforward basic principle, especially if you want to generate new income: do new things.
Get out of your usual routine.
Asking your clients to bring their old swimsuits or bras is simple. You could offer them a discount on their next purchase in-store.
Want to know more about PR and how you can integrate it into your marketing plan?
Check our links and sign up for our lists to get everything we propose.
If you need any more assistance, feel free to ask!
Nata
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