When I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional.
I considered myself privileged not to have to “sell” my stories to journalists.
If you’ve listened to episodes 135, 136, 137, and 179, where I talk about my discovery of public relations, you will see that, to my great surprise, I succeeded in getting my bosses, their projects, clothing collections, or record projects talked about very successfully.
I managed to do this while remaining true to myself, reserved and discreet, far from the spotlight!
So, I like to say that: I am healing myself with my public relations agency.
If you are like me, an eternal introvert, know there is hope and that connecting with the outside world can be learned!
Even today, I very often choose to stay at home with Ali, my dog, rather than go to a friend’s party where there will be more than four people…
Let me tell you how long it took me to develop the NATA PR SCHOOL podcast…
Yet, I love to share and disseminate my knowledge. But I come from a time long before the era of “personal branding.”
Where everything becomes a brand or a company with the advent of social media.
In this old school of thought, it was even frowned upon to promote oneself.
Public relations professionals exist to make their clients shine, not their own achievements.
So I tamed public relations, one article and one interview at a time.
If you fear shining, know that I understand you!
But the benefits are too important to ignore.
Getting known and seen in the era of essential videos allows you to:
- attract the right clients to you;
- increase your credibility;
- clients will trust you;
- you will increase your sales!
You know that photo with the personality of the moment that everyone happily posts and shares?
Well, I still forget to have myself photographed, and even worse, sometimes I do and forget to publish it…
So yes, I am treating my introverted side with public relations.
To such an extent that one day, during a workshop, we were asked to step out of our comfort zone, to do something we wouldn’t dare otherwise.
Does that sound familiar?
Well, I couldn’t understand this concept until I realized that I live outside of my comfort zone all the time, communicating, interacting with the media, influencers, and our clients.
As you might have guessed, my comfort zone is when I am alone at home.
For me, the pandemic was a happy moment because I didn’t have to meet people or attend events.
Today, it has even become second nature to step out of my comfort zone, and I almost enjoy it.
So yes, public relations can be a shock treatment for introverts, but it is a beneficial treatment.
We are preparing a workshop in the coming weeks where I will teach you the art of capturing attention, which will be offered next April.
Step out of your comfort zone and sign up for our lists so you don’t miss anything: www.natapr.com
I am here to help you
Nata
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