Undoubtedly, you hear about artificial intelligence every day, just like me.
I started to ponder what “intelligent” public relations would look like? Public relations like the ones we practice at NATA PR agency.
Here’s what came to mind:
Intelligent public relations are:
- Thoughtful;
- Take the time to analyze the context;
- Don’t follow trends.
Thinking
Thinking means making connections. And with the speed of social media constantly streaming content, thinking has become a luxury.
A luxury not to be ignored if you have a business that wants to retain its market share.
Consulting an “intelligent” public relations agency is an excellent strategy to help you think better.
How do we recognize a public relations agency that practices intelligence? Well, here are some clues:
- The agency won’t tell you at the first meeting that it can solve all your communication problems;
- The agency will ask you for information about your competitors, your market, your challenges, and what you want to achieve;
- It will honestly tell you no if it feels it can’t serve you well;
- It will ask you for time to make you a tailor-made offer: an intelligent offer.
Taking the time to analyze the context
An intelligent public relations agency will take the time to:
- Listen to you;
- Ask you questions;
- Analyze your market;
- Do research.
Depending on your market and the targeted clientele, working with TikTokers can be optional.
We have clients who don’t work with personalities or spokespeople and don’t even want to hear the word influencers.
But these brands like opinion leaders. A chef who chooses to talk about a device like Thermomix will undoubtedly have an impact on your clientele, for example.
That’s the added value of intelligent PR: proposing activations and communications that go beyond current trends.
Not following the flavor or the month
This means:
- Not selling you an event at all costs, even if you’re celebrating an important anniversary.
- Not imposing paid partnerships with influencers/TikTokers of the moment simply because they have a large community – there’s no indication that they are potential customers.
- Sharing our field knowledge with clients, telling the truth, and not selling ready-made recipes.
Intelligent public relations truly care about their clients and feel they are part of the adventure. These intelligent agencies see you from the inside and not just through smoke and mirrors.
So I invite you to seek out intelligent partners and agencies, strong in their expertise and heartfelt intelligence.
We are preparing a workshop that will be offered next March.
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I am here to help you.
Nata
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