Here we are, near the end of the year, and perhaps, like me, you are motivated by future prospects and the upcoming year.
The ending year of 2023 has been filled with challenges for me: my partner left the company, and we had to find new offices for our teams in Montreal and Toronto.
Some of our new collaborators struggled to integrate into our culture and create what we asked of them. We had to let them go.
And not to mention the numerous changes on the client side, where we saw a turnover from 2 to 3 new marketing directors for several of them.
Some of the goals I had set for myself have been achieved, but I had to reassess my projects and concentrate on finding solutions to all these challenges that presented themselves one after another. To the extent that I often said I couldn’t wait for 2024.
We are almost there, and I am preparing this podcast with enthusiasm because I love projecting into the future.
Why set goals for three, two, or one year? Well, simply to better use your wonderful brain.
Let me explain. Our brain is here to serve us, and we often don’t know how to use it well. So, setting goals allows your brain to search for solutions for you.
For example, if I am looking for new strategic partners to recommend new clients to me. Writing, for example, finding 2 new strategic partners will put my brain on the lookout for these new partners and suggest going to networking events or conducting different searches on LinkedIn.
I will open up to information about companies that would not have otherwise caught my attention.
It’s like deciding to buy a Polestar 2 car, and suddenly, you see them everywhere on the road.
Setting goals has the same effect. When you select a goal, whether financial, weight loss, growth, or something else, you give your brain a direction.
Then, you need to make it easier to determine when you want to achieve your goal.
To return to my goal of finding 2 new strategic partners, I decided to identify one in January and contact them. The next one is planned for March.
This year, I mentioned that I wanted to go to yoga three times a week. Well, I didn’t manage at all.
But three months ago, revisiting this goal, I told myself that I could at least go once a week.
I am now at 2 times a week.
See, you have to revisit your goals, and sometimes, when the world forces us to put our energy elsewhere, nothing stops us from returning to our wishes.
I often set ambitious goals that make me act but that I only sometimes manage to achieve in the desired time.
Often, I need a few more months or even a few years.
So, don’t give up on your dreams; tell yourself that you just need more time.
If your goals are very high, try to make them measurable. You want to generate an extra million in revenue this year; what does that mean per month, what actions do you need to take, and what do you need to put in place?
Do you aim to increase your visibility and become known to a more significant number of potential clients?
Our program at NATA PR SCHOOL is precisely for that. To help you set easily achievable goals in less than 2 hours per week.
So, come and work with me during the next opening of the doors of NATA PR SCHOOL on February 6, 2024.
But if you listen to this episode too late, sign up on our lists to stay informed about our upcoming training sessions.
Looking forward to hearing about your goals for the following year. How do you proceed? What works for you?
I’m here for you.
Nata
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