It took me a while to succinctly describe what the field of public relations is all about.
When you visit the websites of public relations agencies, you’ll notice numerous creative descriptions to illustrate PR services. It’s normal if you need help understanding what PR professionals do.
I’ve explored various directions to describe our activity:
– increase visibility
– enhance brand value
– boost notoriety.
All of this is true but remains unclear to the majority.
A reputable agency, which I won’t name, goes for the motto:
“We make every conversation count.”
“It takes a little magic to earn a place in culture…”
Even I don’t understand what this prominent agency offers.
Yet, the very nature of the public relations profession remains unchanged: building relationships with journalists and influencers to get our clients talked about in traditional or social media. Period.
What has changed is the advent of social media and the rise of influencers.
Well, today, I would tell you:
We make our clients known.
We get them featured for free.
We get them known—plain and simple.
How do we do this? Well, through our relationships. Yes, the most important word in “public relations.”
Does that sound obvious to you?
This concept of “making known” came to me when I was working with the fantastic Kris Plachy, an exceptional business coach.
During a Zoom meeting a few years ago, she asked me, “I have an idea of what public relations is, but what do you actually do?”
Spontaneously, what came out of my mouth was:
“We help our clients get known.”
And the wonderful Kris responded with, “Ah! I understand now!”
So, don’t get discouraged if you still need to clarify your main message and services.
One of our students pinpointed what set him apart from all his fabulous services by enrolling in the NATA PR SCHOOL and reflecting on what would compose his first press release. He found his central message.
So, yes, public relations bring clarity to your messages and services when they are of a high standard.
We’ve decided to reopen the doors of the NATA PR SCHOOL on February 6, 2024. But if you’re listening to this episode too late, sign up for our lists to stay informed about our upcoming courses.
Clarity may seem simplistic and insignificant, but everything falls into place when you’ve found that sentence, the answer to:
– What do you offer?
– And why would they talk about you? Which is the first step in the NATA model.
Want clarity? Contact me, and I’ll be happy to help.
I’m here for you.
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