When I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest.
How to capture the attention of the media and influencers through public relations, but also how to get the attention of consumers.
Although this is our profession, this step, which is also the first of the six-step NATA model, is one of the most important steps we use every week.
Step 1 of the NATA model is this famous question: Why would they talk about you?
If you don’t have our model, you can simply download it by clicking on the link at the bottom of this episode.
Many brands and some of our clients frequently ask us this question. So I decided to explore this crucial step again in this podcast.
One of our students who is in the process of writing his first press release also shared his sales email with me.
Well, you can also use this question to create your first introductory email because, yes, public relations as we practice it is very similar to selling .
I often say that we do “soft selling,” a form of gentle sales.
Our profession often involves suggesting our clients’ products and services to journalists and influencers.
We “sell” them the idea that their readers or fans will be interested in our clients’ products/services.
We must generate the desire to talk about our suggestions, in a way, create an emotion of desire in our interlocutors.
The same goes when you approach potential customers who don’t know you.
You must:
1- Identify what their issues, problems, and irritations are.
2- Offer them your solution and make it desirable.
For journalists and influencers, you must:
1- Identify what their readers/fans are looking for and like.
2- Offer them these ideas.
When you answer the first step of our model: why would they talk about you? – the answer could resemble the headline of a newspaper article.
For example: Company X launches a new product Y.
Or Company X incorporates artificial intelligence into the development of its formulas.
The latest developments and current trends will interest journalists and influencers.
Your potential customers, on the other hand, are looking for solutions to their issues: lack of time, weight loss, their competitors are making a lot of noise, etc.
The shorter and more aligned with what they are seeking your answers to these questions are, the more positive results you will achieve.
The more answers and sales you will have. It’s as simple as that.
Humans seek solutions to their problems.
Become the solution they are looking for.
Let’s say you are looking for ways to increase your sales, and the following questions obsess you:
1- How to increase your visibility?
2- How can you make yourself known?
3- You wonder how to get people talking about you in the press and on social media.
And yes, we have the solutions for you at NATA PR agency and NATA PR SCHOOL.
See, use the same questions and see what your answers are.
Sometimes you need to experiment to generate reactions and capture your audience’s interest!
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