You might be observing your competitors or companies you admire, who always seem to be making headlines in the media and collaborating with influencers. And you wonder, how do they do it?
One thing is for sure: it’s not by chance that you read about their stories in the “business” section of the local newspaper. They’ve made strategic choices based on the following:
- Developing a Visibility Strategy
- Sustainability – Creating a Memorable Brand
- Combining Social Media with PR and Advertising Efforts
The Power of a Visibility Strategy
First, you must decide to invest time in planning before taking action. The companies you hear about have chosen to invest time and money in their visibility. What is often referred to as “com” on the European side to indicate communication is part of their marketing plan.
They’ve understood that investing in public relations and communication allows them to develop their story and get people talking about them.
Sustainability – Becoming a Recognizable Brand
The first step to getting people talking about your business is to create a brand that stands out. Visual identity is important, but the message is even more crucial. What makes you unique and different? Why would a journalist talk about you? And why would an influencer agree to try your products and share their experience with their followers?
Getting people talking about you will help you build credibility. This can be done on social media, of course. Still, nothing beats an article in a newspaper, a magazine, a television interview, or a podcast appearance to propel you and expose you to thousands, if not millions, of people.
Combining Social Media and Public Relations
Social media is a powerful tool for increasing your business’s visibility, and combining them with public relations, meaning broadcasting your interviews on your platforms, will significantly boost your visibility.
In my work with NATA PR agency, I consult various online social media platforms daily.
A young man representing influencers we’ve collaborated with managed to get featured in a local newspaper and on some websites. This young professional talks about TikTok and its influence in general, a topic of interest to both the media and businesses.
After these articles were published, his LinkedIn followers significantly increased, and I’m sure service requests followed suit. His appointment book must have filled up.
Yes, the content he shares on social media is interesting, but these interviews propelled him.
This is precisely what we teach at NATA PR SCHOOL: how to get people talking about you, even if no one knows you.
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We’ll be closing access, and we don’t know when the program will reopen.
Get featured for free: That’s our program, and you’ll learn the fundamentals of PR.
I promise you’ll achieve astonishing results by dedicating less than 2 hours a week.
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