The key to a successful event or product presentation

The unveiling of a lingerie brand to Toronto media and bloggers

After much back-and-forth with our client to try to convince them of the relevance of an event in the Toronto market, the client confirms that we’ve got a commitment from the parent company’s head office based in New York. We’re also told that we will have the vice-president of creative and design, an exceptional woman, on hand to speak with the media.

The new collection will be shown to the media in an intimate setting. This very special guest of ours will give a presentation on the work that goes into every brassiere and highlights the brand’s profile, worldwide.

Although the room, the menu, the flowers, the décor, and the choice of models are essential to the success of any trunk show, you can’t neglect content or information if you want to generate relevant media coverage.

“Information is still the key. ”

The media want to learn and experience things, but they also want to reveal the brands’ secrets and their successes. With the person who directs the creative and design department there in person, we were able to share inside information and give customized interviews to the media outlets in attendance.

We not only created buzz, we also made the media want to find out more about the brand. Their curiosity was materialized by bookings for dozens of fittings.