When I founded NATA PR in 2000, it was just me in my living room. The internet was just becoming accessible, and we all had to hook up to a phone line to get on. Do you remember the sound – and most of all the time it took to download an image? We were a long way from high-speed internet.
I was a one-woman army. I didn’t yet have the budget for an accountant who would pay my taxes every month and do the payroll for my employees every two weeks. I did my own promotion and business development in addition to performing my clients’ public relations work.
In those first years, I was even doing my own billing. So, I wasn’t an accountant, but I could do the basic work of an accountant while also growing my business. You see where I’m going with this… yes, you can do simplified PR operations yourself too. That’s what I teach you at NATA PR SCHOOL.
I’ve lost count of how many employees I’ve trained in my more than twenty years. So, I’ve developed a proven, simplified method for making graduates with degrees in public relations more effective. These are bright, talented young people who had never contacted a journalist or influencer in their lives before they worked at NATA PR.
The issue is those university programmes that are so traditional, and not always adjusting to the reality of the business world. I could tell you a long story about it in another episode.
So, I developed a six-step method to show you that you can take your PR in hand and do it yourself, until the time comes when your business has grown enough that you can afford the services of an agency, like I do now with the accounting firm I use.
Not only will you get talked about, but you’ll gain so much insight on public relations and appreciate its benefits. I talk about it in earlier episodes: PR is the best organic part of any good marketing plan.
This is especially true since the pandemic: more and more newspaper and magazine readers are viewing their content on a device (smartphones, tablets and computers). So – why not take advantage of that?
Don’t hesitate to contact me, and sign up to our lists so you can find out more about our upcoming training.
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