For this episode, I’m delighted to welcome back Andy Thê-Anh, an immensely talented stylist and fashion designer whom I interviewed in episode 70, when we analyzed Lululemon’s successes. We also spoke with Andy in episode 80, when we discussed the Netflix documentary Wonder Boy, which presents the creative director of Balmain, Olivier Rousteing.
In this episode, we continue our discussion and explore the evolution of the Gucci brand.
The movie
House of Gucci is a 2021 American biographical crime drama film directed by Ridley Scott, based on the 2001 book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden. The film follows Patrizia Reggiani (Lady Gaga) and Maurizio Gucci (Adam Driver) as their romance transforms into a fight for control of the Italian fashion brand Gucci. Jared Leto, Jeremy Irons, Jack Huston, Salma Hayek and Al Pacino also star in the movie.
Hello Andy! Thank you for accepting my invitation to talk about the film and the Gucci brand.
– What did you think of the movie?
– How do you perceive the history and evolution of Gucci?
– Tom Ford’s arrival as artistic director propelled Gucci to the top of the big fashion houses in the 90s and 2000s; why do you think that is?
– In 2004, Frida Giannini successfully took up the torch, and Alessandro Michele was appointed artistic director in 2015. Alessandro brings a whole new style that combines colour, androgyny, and contemporary romanticism. A real tour de force. What do you think?
– Do you think Gucci today is avant-garde with its desire to eliminate the male and female genders? Where do you think the brand is going?
HOUSE OF GUCCI
https://itunes.apple.com/ca/movie/house-of-gucci/id1597143789?l=fr%3Fl
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I hope you enjoyed this episode and that this PR/marketing moment stimulates your creativity.
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