72- Brands with a story

I’ve shared our experience at NATA PR with ‘brands with not story’, brands that often had great success before the Internet came along. Some have seen their market shares melt like snow in the sun and, since the pandemic, they suddenly want to get on the web.

So I thought it would definitely be interesting for many of you if I also shared our experience with these fabulous brands with stories behind them. I have to say, that’s true of the majority of our clients.

And these brands have several things in common:

1. These brands’ creators or founders are always very willing and available to share their story with the media and influencers;
2. They’ve been using online or traditional ad campaigns, and public relations, often since their earliest days;
3. They’ve already built a very active community;
4. They understand the strength of pairing public relations with social media;
5. And they know how to work with agencies.

Here’s what they’re looking for:

1. Agencies that are partners, not just service providers;
2. Agencies that can guide them in their development;
3. Agencies that can give them strategic advice;
4. Agencies that offer unrivalled service;
5. They’re open to agencies’ ideas and suggestions;
6. They listen to their clients.

As you can imagine, we love working with these brands, because:

• There’s nothing better than our public relations services combined with social media for telling their story. The media love to meet the leaders who founded these companies or those who acquired them and are preserving their heritage.

How to tell your story

It’s also what we teach at the NATA PR SCHOOL, and it’s Step 2 in the NATA model that we’ll send you for free if you sign up at www.natapr.com

So, if your company wants to keep being more successful, I urge you to contact me directly. I’ll be happy to tell you what the steps are and what actions to take so you can continue to prosper.

I hope you enjoyed this episode, and that this PR/marketing moment stimulates your creativity.

Reach out to me so we can continue the conversation:

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