We’re frequently approached by brands that were really successful before the internet. These are impressive companies, celebrating their 30th or 40th anniversary – sometimes more.
And these brands have several things in common:
- They’ve been successful in product categories with few competitors.
- They’ve rarely, if ever, used advertising/public relations campaigns.
- They don’t know their way around the web.
- Sometimes they’ve spent loads of money creating content for their Instagram account.
These companies contact agencies to create little miracles:
Here’s what they’re thinking:
- “If we pay one or more agencies, our sales will increase immediately (online or at points of sale).”
- People will be talking about us instantly.
- The number of followers we have on Facebook and Instagram will explode.
If this is your company’s situation, I’ll be happy to show you the steps and actions that will get you there.
Reach out to me so we can continue the conversation!
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