It’s my pleasure to welcome Eric Wazana, co-founder with his brother Jacob, of the YOGA JEANS brand.
North America’s leader in fair trade denim, with sustainable and social practices, YOGA JEANS are still made in Canada. YOGA JEANS is a company constantly improving its manufacturing practices to reduce its carbon footprint, continuously minimize waste, and work towards a circular economy.
I met Eric more than 20 years ago, before he created Yoga Jeans, when the brand was being marketed as SECOND CLOTHING. As NATA PR has been the brand’s PR agency for over 15 years, I witnessed the creation of YOGA JEANS. I have seen the tremendous evolution of this brand as it continues to provide women with what are, without a doubt, the most comfortable jeans in the world.
Thank you for accepting my invitation, Eric. Here is my first question.
1- Who is Eric Wazana?
2- Tell us about YOGA JEANS today.
3- How do marketing and PR fit in at YOGA JEANS, and what is your plan for the future?
4- “Back to the Future” I obviously know the history of Yoga Jeans, but please tell our listeners about the beginnings of the brand.
5- During the pandemic, you were the very first clothing manufacturer in Canada to step up and begin producing medical equipment for health professionals. Can you tell us about this incredible story?
6- For several years now, you have made transition to sell part of your production online. Can you share with us your best practices, what you’ve learned, and what you’re putting in place now?
7- I know you have environmental issues at heart and that you have put in place manufacturing solutions to produce more sustainable YOGA JEANS. Can you share with us what you have implemented and the next steps to keep improving your manufacturing processes?
8- To finish, what should we hope for you?
To find out more about YOGA JEANS
Subscribe to our lists: www.natapr.com