I like taking inspiration from the success stories of major companies and figuring out what they did to succeed. As Stacey Boehman, a coach who delivers exceptional training in sales (Make Money as a Life Coach), says, “success leaves a trail.”
It’s up to us to follow this advice and adapt it to the reality of our own business.
So what are these big companies doing to make themselves so successful? What are they doing to stay connected to their customers? Clearly, they all have solid public relations strategies built into their marketing plans.
It’s terrific – and easy – to be able to draw inspiration from these big companies, simply by fitting their actions to our own scale.
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