Podcast - Nata PR

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

Also available on

Learn how to combine public relations
and social media to make yourself known
with the advice of an international PR
expert who will share top tips from the pros.

EPISODES

137- How I Found Public Relations (3/3)

In the previous two episodes, I told you how I found public relations at the Opéra de Montréal and the Analekta record company. So let’s move on to when I was head of marketing and communications at Parasuco Jeans and hadn’t yet chosen to go all in...

136- How I Found Public Relations (2/3)

In episode one of this three-part series, I told you how I found public relations at the Opéra de Montréal, where I began my career in marketing and communications. Today’s episode covers phase two in my PR discoveries because, despite my success in spreading the word about...

135- How I Found Public Relations (1/3)

This program is based on my own discovery of public relations several decades ago. I know from experience that if you pay attention and learn the fundamentals of PR, as I did, you can easily do it yourself. If you’re a small company with few human resources,...

134- Public Relations is Affordable – Advertising is Expensive

What are the benefits of advertising and public relations? And what’sthe difference? This is the fourth episode in which I help you answerthose questions, and continue to share what I know to help you tellthem apart. My ultimate goal is still to help you make informed choices...

133- Public Relations for Reputation – Advertising for Sales

Public relations and advertising get very different results. We’re on episode four now, and we’re still talking about what makes PR different from advertising. To find out more about how PR is different from advertising, please listen to our three previous episodes. One vital element that only...

132- Public Relations is a Marathon – Advertising is a Sprint

How do you tell advertising and public relations apart? When and why should you use one or the other—or both? This is the third episode in which I help you answer those questions and continue to share what I know to help you tell them apart. The...

131- Public Relations for Credibility – Advertising for Appeal

What are public relations and advertising for? We’re continuing to look into this area, which we began in the previous episode. If you can’t tell one from the other, you’re not alone—even the pros sometimes get confused. Advertising students and trainees often skim over the topic of...

130- PR Likes Novelty – Advertising Goes for Established Brands

We often confuse advertising practices with what public relations does. What’s the purpose of each? Clearly, the purpose of both is to generate sales, but the way they appeal to consumers is different. Of course, advertising and media relations are part of any good marketing plan. But...

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