{"id":9731,"date":"2023-02-22T05:55:00","date_gmt":"2023-02-22T10:55:00","guid":{"rendered":"http:\/\/e72583dc-1bf1-450d-97ff-8899463f5bad"},"modified":"2023-03-01T15:07:30","modified_gmt":"2023-03-01T20:07:30","slug":"130-les-relations-publiques-aiment-la-nouveaute-la-publicite-prefere-les-marques-etablies","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2023\/02\/22\/130-les-relations-publiques-aiment-la-nouveaute-la-publicite-prefere-les-marques-etablies\/","title":{"rendered":"130- Les relations publiques aiment la nouveaut\u00e9 \u2013 la publicit\u00e9 pr\u00e9f\u00e8re les marques \u00e9tablies"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9812\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-9731-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/65436850\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-1-22%2F22cee917-e647-32bc-76ac-0663fa4a4340.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/65436850\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-1-22%2F22cee917-e647-32bc-76ac-0663fa4a4340.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/65436850\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-1-22%2F22cee917-e647-32bc-76ac-0663fa4a4340.mp3<\/a><\/audio><\/div><p>On confond souvent les usages de la publicit\u00e9 avec ceux des relations publiques. \u00c0 quoi servent ces deux activit\u00e9s? Bien s\u00fbr, toutes deux visent \u00e0 g\u00e9n\u00e9rer des ventes, moyennant toutefois des actions diff\u00e9rentes envers le consommateur.<\/p>\n<p>Oui, la publicit\u00e9 et les relations de presse rel\u00e8vent de la promotion de tout bon plan de marketing, mais les r\u00e9sultats sont bien diff\u00e9rents pour chaque discipline :<\/p>\n<ul>\n<li>La publicit\u00e9 invite directement \u00e0 l\u2019achat;<\/li>\n<li>Les relations publiques riment avec d\u00e9couverte et s\u00e9duction du client.<\/li>\n<\/ul>\n<p>Alors que les relations publiques aiment la nouveaut\u00e9, la publicit\u00e9 pr\u00e9f\u00e8re les marques bien \u00e9tablies. Cela peut sembler \u00e9vident, mais il est beaucoup plus facile de vendre un produit \u00e0 un client qui en a d\u00e9j\u00e0 entendu parler. C\u2019est justement ici que les relations publiques jouent leur r\u00f4le, souvent tout en subtilit\u00e9 contrairement \u00e0 la publicit\u00e9 qui est plus de l\u2019ordre du tambour et de la trompette.<\/p>\n<p>Chez NATA PR, nous sommes des experts pour faire d\u00e9couvrir les nouveaut\u00e9s de nos clients. Nous connaissons les journalistes et les influenceurs qui auront envie d\u2019\u00eatre les tout premiers \u00e0 pr\u00e9senter nos nouveaut\u00e9s. Ils sont en effet nombreux ces interm\u00e9diaires qui ont pour premier but d\u2019informer leurs lecteurs, leurs auditeurs ou leurs admirateurs.<\/p>\n<p>Vous comprendrez ici que l\u2019\u00e9l\u00e9ment temps est crucial pour permettre aux relations publiques de d\u00e9ployer leurs vertus, contrairement \u00e0 la publicit\u00e9 qui, elle, a l\u2019avantage de la spontan\u00e9it\u00e9.<\/p>\n<p>D\u2019autres experts des relations publiques aimaient provoquer, tels qu\u2019Al and Laura Ries qui ont lanc\u00e9 un livre culte des RP, \u00ab The Fall of Advertising and the Rise of PR \u00bb. C\u2019\u00e9tait bien s\u00fbr avant Internet et l\u2019entr\u00e9e en jeu de l\u2019infinie capacit\u00e9 publicitaire de Facebook et de Google!<\/p>\n<p>Chez NATA PR, nous ne sommes pas de cette \u00e9cole de pens\u00e9e pour qui les RP peuvent tout r\u00e9gler, car nous savons que lorsque l\u2019on arrive \u00e0 bien ficeler et amarrer relations publiques, publicit\u00e9 et m\u00e9dias sociaux, une grande force \u00e9merge pour toucher les consommateurs.<\/p>\n<p>Alors si vous avez un nouveau produit ou une nouvelle entreprise, il vous sera avantageux d\u2019utiliser les relations publiques en d\u00e9but de campagne. Nous avons souvent conseill\u00e9 \u00e0 nos clients ayant des nouveaut\u00e9s de capter l\u2019int\u00e9r\u00eat de nombreux journalistes et influenceurs tout d\u2019abord par une campagne de relations publiques avant de poursuivre avec la publicit\u00e9.<\/p>\n<p>Les raisons pour lesquelles on parlerait de vous ou de votre produit sont multiples. <strong>Mais la plus simple des raisons demeure la nouveaut\u00e9.<\/strong><\/p>\n<p>Alors \u00e0 vous d\u2019en profiter et d\u2019int\u00e9grer les RP dans votre plan marketing. Si vous souhaitez en discuter de vive voix avec nous, n\u2019h\u00e9sitez pas \u00e0 nous joindre \u00e0 www.natapr.com.<\/p>\n<p>INSTAGRAM<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On confond souvent les usages de la publicit\u00e9 avec ceux des relations publiques. \u00c0 quoi servent ces deux activit\u00e9s? Bien s\u00fbr, toutes deux visent \u00e0 g\u00e9n\u00e9rer des ventes, moyennant toutefois des actions diff\u00e9rentes envers le consommateur. Oui, la publicit\u00e9 et les relations de presse rel\u00e8vent de la promotion de tout bon plan de marketing, mais [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>130- Les relations publiques aiment la nouveaut\u00e9 \u2013 la publicit\u00e9 pr\u00e9f\u00e8re les marques \u00e9tablies - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2023\/02\/22\/130-les-relations-publiques-aiment-la-nouveaute-la-publicite-prefere-les-marques-etablies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"130- Les relations publiques aiment la nouveaut\u00e9 \u2013 la publicit\u00e9 pr\u00e9f\u00e8re les marques \u00e9tablies - Nata PR\" \/>\n<meta property=\"og:description\" content=\"On confond souvent les usages de la publicit\u00e9 avec ceux des relations publiques. \u00c0 quoi servent ces deux activit\u00e9s? 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