{"id":9645,"date":"2022-11-29T12:46:45","date_gmt":"2022-11-29T17:46:45","guid":{"rendered":"https:\/\/natapr.com\/2022\/11\/29\/payer-ou-non-des-influenceurs\/"},"modified":"2022-11-29T15:08:45","modified_gmt":"2022-11-29T20:08:45","slug":"payer-ou-non-des-influenceurs","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/","title":{"rendered":"Payer ou non des influenceurs?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Les agences de publicit\u00e9 ont \u00e9t\u00e9 les premi\u00e8res \u00e0 payer les influenceurs \u00e0 m\u00eame le budget publicitaire de leurs clients; les agences RP ont suivi, puisqu\u2019elles avaient d\u00e9j\u00e0 tiss\u00e9 des liens avec les influenceurs. Cette tendance va continuer de cro\u00eetre, car il est d\u00e9j\u00e0 difficile d\u2019obtenir des mentions par des blogueurs sans les r\u00e9mun\u00e9rer. Difficile mais pas impossible, certaines marques continuant \u00e0 tirer leur \u00e9pingle du jeu en ne payant jamais d\u2019influenceurs puisque, leurs produits continuent d\u2019\u00eatre fortement d\u00e9sir\u00e9s par ces derniers.<\/p>\n","protected":false},"author":3,"featured_media":9465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[120,123,122],"tags":[],"acf":[],"yoast_head":"\nPayer ou non des influenceurs? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Payer ou non des influenceurs? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Les agences de publicit\u00e9 ont \u00e9t\u00e9 les premi\u00e8res \u00e0 payer les influenceurs \u00e0 m\u00eame le budget publicitaire de leurs clients; les agences RP ont suivi, puisqu\u2019elles avaient d\u00e9j\u00e0 tiss\u00e9 des liens avec les influenceurs. Cette tendance va continuer de cro\u00eetre, car il est d\u00e9j\u00e0 difficile d\u2019obtenir des mentions par des blogueurs sans les r\u00e9mun\u00e9rer. Difficile mais pas impossible, certaines marques continuant \u00e0 tirer leur \u00e9pingle du jeu en ne payant jamais d\u2019influenceurs puisque, leurs produits continuent d\u2019\u00eatre fortement d\u00e9sir\u00e9s par ces derniers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T17:46:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T20:08:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/11\/gettyimages-10796808421_700.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"509\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"Payer ou non des influenceurs?\",\"datePublished\":\"2022-11-29T17:46:45+00:00\",\"dateModified\":\"2022-11-29T20:08:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/\"},\"wordCount\":5,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"G\u00e9n\u00e9ral\",\"PR\",\"Style de vie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/\",\"url\":\"https:\/\/natapr.com\/fr\/2022\/11\/29\/payer-ou-non-des-influenceurs\/\",\"name\":\"Payer ou non des influenceurs? 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