{"id":9639,"date":"2022-11-28T17:42:14","date_gmt":"2022-11-28T22:42:14","guid":{"rendered":"https:\/\/natapr.com\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/"},"modified":"2022-11-29T15:06:11","modified_gmt":"2022-11-29T20:06:11","slug":"payer-quoi-ou-qui-pour-la-visibilite-dune-marque","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/","title":{"rendered":"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Les agences de pub et de placement m\u00e9dia n\u2019h\u00e9sitent pas \u00e0 acheter de plus en plus de contenu int\u00e9gr\u00e9, en plus de la publicit\u00e9 traditionnelle. Cependant, il faut savoir que les agences de relations publiques peuvent aller beaucoup plus loin avec le m\u00eame budget (voire r\u00e9duit) en g\u00e9n\u00e9rant du contenu r\u00e9dactionnel gratuit du c\u00f4t\u00e9 des m\u00e9dias et des blogueurs. Les marques ont ainsi tout int\u00e9r\u00eat \u00e0 combiner les forces de leurs agences RP et de publicit\u00e9. Ce qui assure aussi une unicit\u00e9 dans les messages et la description d\u2019un produit selon ce que la marque souhaite diffuser. <\/p>\n","protected":false},"author":3,"featured_media":9451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[120,123],"tags":[],"acf":[],"yoast_head":"\nPayer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Les agences de pub et de placement m\u00e9dia n\u2019h\u00e9sitent pas \u00e0 acheter de plus en plus de contenu int\u00e9gr\u00e9, en plus de la publicit\u00e9 traditionnelle. Cependant, il faut savoir que les agences de relations publiques peuvent aller beaucoup plus loin avec le m\u00eame budget (voire r\u00e9duit) en g\u00e9n\u00e9rant du contenu r\u00e9dactionnel gratuit du c\u00f4t\u00e9 des m\u00e9dias et des blogueurs. Les marques ont ainsi tout int\u00e9r\u00eat \u00e0 combiner les forces de leurs agences RP et de publicit\u00e9. Ce qui assure aussi une unicit\u00e9 dans les messages et la description d\u2019un produit selon ce que la marque souhaite diffuser.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-28T22:42:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T20:06:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/11\/istock-675323924lr_700.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ?\",\"datePublished\":\"2022-11-28T22:42:14+00:00\",\"dateModified\":\"2022-11-29T20:06:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/\"},\"wordCount\":10,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"G\u00e9n\u00e9ral\",\"PR\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/\",\"url\":\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/\",\"name\":\"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ? - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2022-11-28T22:42:14+00:00\",\"dateModified\":\"2022-11-29T20:06:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\",\"name\":\"Alexander Encinas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g\",\"caption\":\"Alexander Encinas\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/aencinas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ? - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/","og_locale":"fr_FR","og_type":"article","og_title":"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ? - Nata PR","og_description":"Les agences de pub et de placement m\u00e9dia n\u2019h\u00e9sitent pas \u00e0 acheter de plus en plus de contenu int\u00e9gr\u00e9, en plus de la publicit\u00e9 traditionnelle. Cependant, il faut savoir que les agences de relations publiques peuvent aller beaucoup plus loin avec le m\u00eame budget (voire r\u00e9duit) en g\u00e9n\u00e9rant du contenu r\u00e9dactionnel gratuit du c\u00f4t\u00e9 des m\u00e9dias et des blogueurs. Les marques ont ainsi tout int\u00e9r\u00eat \u00e0 combiner les forces de leurs agences RP et de publicit\u00e9. Ce qui assure aussi une unicit\u00e9 dans les messages et la description d\u2019un produit selon ce que la marque souhaite diffuser.","og_url":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/","og_site_name":"Nata PR","article_published_time":"2022-11-28T22:42:14+00:00","article_modified_time":"2022-11-29T20:06:11+00:00","og_image":[{"width":700,"height":464,"url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/11\/istock-675323924lr_700.jpeg","type":"image\/jpeg"}],"author":"Alexander Encinas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alexander Encinas"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/"},"author":{"name":"Alexander Encinas","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab"},"headline":"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ?","datePublished":"2022-11-28T22:42:14+00:00","dateModified":"2022-11-29T20:06:11+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/"},"wordCount":10,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["G\u00e9n\u00e9ral","PR"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/","url":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/","name":"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ? - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2022-11-28T22:42:14+00:00","dateModified":"2022-11-29T20:06:11+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2022\/11\/28\/payer-quoi-ou-qui-pour-la-visibilite-dune-marque\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Payer quoi ou qui pour la visibilit\u00e9 d\u2019une marque ?"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab","name":"Alexander Encinas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b24d84fc3f10e5de3f5eb91abbb19371?s=96&d=mm&r=g","caption":"Alexander Encinas"},"url":"https:\/\/natapr.com\/fr\/author\/aencinas\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/9639"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=9639"}],"version-history":[{"count":2,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/9639\/revisions"}],"predecessor-version":[{"id":9641,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/9639\/revisions\/9641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media\/9451"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=9639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=9639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=9639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}