{"id":9332,"date":"2022-10-26T05:55:00","date_gmt":"2022-10-26T09:55:00","guid":{"rendered":"http:\/\/2e31e6e0-1238-4ef4-b4e7-44763eaca942"},"modified":"2023-03-01T15:26:56","modified_gmt":"2023-03-01T20:26:56","slug":"113-les-relations-publiques-plus-quun-simple-communique","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/","title":{"rendered":"113- Les relations publiques : plus qu\u2019un simple communiqu\u00e9"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3328\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-9332-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/59588022\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-26%2F26c1c19e-2459-08c1-aae4-2b4d27e7377d.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/59588022\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-26%2F26c1c19e-2459-08c1-aae4-2b4d27e7377d.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/59588022\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-9-26%2F26c1c19e-2459-08c1-aae4-2b4d27e7377d.mp3<\/a><\/audio><\/div><p>Il nous arrive fr\u00e9quemment de rencontrer des professionnels du marketing qui connaissent tr\u00e8s peu les relations publiques. Pour ceux qui \u00e9tudient le marketing, les RP sont souvent enseign\u00e9es de mani\u00e8re tr\u00e8s superficielle. La plupart du temps, le parcours professionnel de nos amis du marketing les a amen\u00e9s \u00e0 d\u00e9velopper des marques et surtout \u00e0 stimuler les ventes. La partie \u00ab s\u00e9duction des consommateurs \u00bb, qui consiste \u00e0 les inciter \u00e0 choisir vos produits plus t\u00f4t que ceux de vos concurrents et qui devrait faire partie de tout bon plan marketing, n\u2019a pas souvent \u00e9t\u00e9 exploit\u00e9e. Si une discipline peut apporter cette partie \u00ab charme et r\u00eave \u00bb, ce sont bien les relations publiques.<\/p>\n<p>Mais ce qui est plus difficile \u00e0 comprendre, ici, c\u2019est le temps n\u00e9cessaire pour obtenir l\u2019impact d\u00e9sir\u00e9 : un article qui parle de votre entreprise pourra, ou pas, g\u00e9n\u00e9rer des ventes instantan\u00e9es. Ce que l\u2019on oublie de mesurer, c\u2019est l\u2019impact dans le temps d\u2019une accumulation d\u2019articles. Pour nos amis du marketing qui ont le r\u00e9flexe de g\u00e9n\u00e9rer des ventes, l\u2019effet compos\u00e9 leur semble plus volatil. Mais les RP auront un effet direct sur votre r\u00e9f\u00e9rencement naturel (<em>SEO<\/em>), par exemple.<\/p>\n<p>Revenons toutefois \u00e0 cette croyance de base : les RP \u2013 un simple communiqu\u00e9. Plusieurs clients lors de la premi\u00e8re<\/p>\n<p>Une chose essentielle est vraie, c\u2019est que le communiqu\u00e9 est bel et bien l\u2019outil num\u00e9ro 1 de toute annonce ou campagne. Mais quelques questions suppl\u00e9mentaires doivent faire partie de la r\u00e9flexion :<\/p>\n<ol>\n<li>Que souhaitez-vous r\u00e9aliser avec l\u2019envoi de ce communiqu\u00e9 que vous ne pouvez pas obtenir avec une campagne de publicit\u00e9?<\/li>\n<li>Quelle est la strat\u00e9gie derni\u00e8re l\u2019envoi de ce communiqu\u00e9?<\/li>\n<li>Qui pourra r\u00e9pondre aux questions des journalistes?<\/li>\n<\/ol>\n<p>Nous avons une liste exhaustive de questions pour aller encore plus loin, surtout si l\u2019on ajoute un volet \u00ab influence \u00bb \u00e0 cette campagne.<\/p>\n<p>Concentrons-nous quelques instants sur ces trois questions et leurs r\u00e9ponses potentielles :<\/p>\n<p>R\u00e9ponse 1 &#8211; Vous souhaitez joindre de nouveaux consommateurs, rayonner aupr\u00e8s de futurs investisseurs, faire conna\u00eetre votre savoir-faire, etc.<\/p>\n<p>R\u00e9ponse 2 &#8211; Il est possible de d\u00e9terminer dans le temps les diverses approches : la t\u00e9l\u00e9 est votre priorit\u00e9 ou les grands journaux? &nbsp;Les magazines f\u00e9minins sont votre premi\u00e8re cible?<\/p>\n<p>R\u00e9ponse 3 &#8211; Les RP \u2013 simple : \u00e9videmment il est possible de simplifier les op\u00e9rations RP au maximum, c\u2019est ce que je vous enseigne \u00e0 la NATA PR SCHOOL lorsque vous choisissez de le faire par vous-m\u00eame. Mais si vous recrutez les services d\u2019une agence de relations publiques, alors profiter au maximum de son expertise et de ses ressources. Oui, on peut r\u00e9diger et envoyer un communiqu\u00e9 \u00e0 une liste de m\u00e9dias, qui s\u2019int\u00e9ressent \u00e0 votre secteur d\u2019activit\u00e9, mais il faut savoir les informations et les images que vous souhaiteriez mettre de l\u2019avant et \u00e0 quel moment. Avez-vous anticip\u00e9 les effets et les demandes de l\u2019envoi de ce communiqu\u00e9?<\/p>\n<p>Vous comprendrez que le \u00ab on veut simplement envoyer un communiqu\u00e9 \u00bb peut avoir des impacts majeurs pour votre entreprise et irriter les journalistes en ne r\u00e9pondant pas \u00e0 leurs questions et en n\u2019\u00e9tant pas pr\u00e9par\u00e9 \u00e0 leurs demandes en termes d\u2019informations sensibles, de contenu et d\u2019images.<\/p>\n<p>J\u2019esp\u00e8re vous avoir convaincu : les relations publiques sont hautement strat\u00e9giques et repr\u00e9sentent bien plus qu\u2019un simple communiqu\u00e9.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 me contacter et \u00e0 vous inscrire sur nos listes pour conna\u00eetre les dates de nos prochaines formations.<\/p>\n<p>FAITES PARLER DE VOUS GRATUITEMENT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p>LE MOD\u00c8LE NATA PR GRATUIT<\/p>\n<p><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p>INSCRIVEZ-VOUS SUR NOS LISTES<\/p>\n<p><a href=\"https:\/\/natapr.com\/\">www.natapr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il nous arrive fr\u00e9quemment de rencontrer des professionnels du marketing qui connaissent tr\u00e8s peu les relations publiques. Pour ceux qui \u00e9tudient le marketing, les RP sont souvent enseign\u00e9es de mani\u00e8re tr\u00e8s superficielle. La plupart du temps, le parcours professionnel de nos amis du marketing les a amen\u00e9s \u00e0 d\u00e9velopper des marques et surtout \u00e0 stimuler [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>113- Les relations publiques : plus qu\u2019un simple communiqu\u00e9 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"113- Les relations publiques : plus qu\u2019un simple communiqu\u00e9 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Il nous arrive fr\u00e9quemment de rencontrer des professionnels du marketing qui connaissent tr\u00e8s peu les relations publiques. 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La plupart du temps, le parcours professionnel de nos amis du marketing les a amen\u00e9s \u00e0 d\u00e9velopper des marques et surtout \u00e0 stimuler [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-26T09:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T20:26:56+00:00\" \/>\n<meta name=\"author\" content=\"Alexander Encinas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Encinas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/\"},\"author\":{\"name\":\"Alexander Encinas\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/07dcb34e609986c4a264ce11cf1550ab\"},\"headline\":\"113- Les relations publiques : plus qu\u2019un simple communiqu\u00e9\",\"datePublished\":\"2022-10-26T09:55:00+00:00\",\"dateModified\":\"2023-03-01T20:26:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/\"},\"wordCount\":639,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/\",\"url\":\"https:\/\/natapr.com\/fr\/2022\/10\/26\/113-les-relations-publiques-plus-quun-simple-communique\/\",\"name\":\"113- Les relations publiques : plus qu\u2019un simple communiqu\u00e9 - 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