{"id":12990,"date":"2025-11-18T22:30:52","date_gmt":"2025-11-19T03:30:52","guid":{"rendered":"http:\/\/b3e90a6a-2501-4b8a-91e5-fd189c9eb263"},"modified":"2025-11-18T22:35:49","modified_gmt":"2025-11-19T03:35:49","slug":"251-pourquoi-10-bons-contacts-valent-mieux-que-1000","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2025\/11\/18\/251-pourquoi-10-bons-contacts-valent-mieux-que-1000\/","title":{"rendered":"251- Pourquoi 10 bons contacts valent mieux que 1000"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2101\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12990-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/111389790\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-19%2Fb42a7fe4-d7b7-9ba4-4034-a03f453baeca.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/111389790\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-19%2Fb42a7fe4-d7b7-9ba4-4034-a03f453baeca.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/111389790\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-19%2Fb42a7fe4-d7b7-9ba4-4034-a03f453baeca.mp3<\/a><\/audio><\/div><p>Pourquoi 10 bons contacts valent mieux que 1000<\/p>\n<p>Aujourd&rsquo;hui, je veux vous parler d&rsquo;un mythe tenace dans le monde des relations publiques : celui du nombre.<\/p>\n<p>Beaucoup croient encore qu&rsquo;avoir des centaines, voire des milliers de contacts m\u00e9dias, c&rsquo;est la cl\u00e9 du succ\u00e8s.<\/p>\n<p>Mais en r\u00e9alit\u00e9\u2026 dix bons contacts peuvent valoir mille noms sur une liste.<\/p>\n<p>Pourquoi ?<\/p>\n<p>Parce qu&rsquo;en relations publiques, ce n&rsquo;est pas une question de quantit\u00e9, mais surtout de pertinence.<\/p>\n<p>Oui, les agences d\u00e9veloppement des relations de confiance avec les journalistes, mais dans un monde ou tout bouge \u00e0 la vitesse grand V, je trouve que notre atout no1 est notre habilit\u00e9 \u00e0 cr\u00e9er des liens.<\/p>\n<p>Dix journalistes ou cr\u00e9ateurs de contenu qui sont int\u00e9ress\u00e9s par votre industrie, votre type de produit ou de service, feront infiniment plus pour votre visibilit\u00e9 que mille adresses g\u00e9n\u00e9riques \u00e0 qui vous envoyer un communiqu\u00e9 standard.<\/p>\n<p>C&rsquo;est ce que j&rsquo;appelle les \u00ab vrais influenceurs \u00bb : les bons contacts pour vous.<\/p>\n<p>Il sera aussi beaucoup plus facile d&rsquo;approfondir vos connaissances sur une dizaine de contacts que sur des milliers.<\/p>\n<p>Vous pourrez prendre le temps d&rsquo;aller consulter leurs comptes sur les m\u00e9dias sociaux pour d\u00e9couvrir ce qui les int\u00e9resse, comment ils travaillent, et lorsque vous les contacterez, vous pourrez leur parler de leur dernier article\/publications sur votre industrie que vous aurez lu avec int\u00e9r\u00eat.<\/p>\n<p>Les relations publiques, c&rsquo;est avant tout une question de relations humaines. Alors d\u00e9montrez-leur que vous vous int\u00e9ressez \u00e0 leur travail, tout simplement. Et vous verrez qu&rsquo;ils seront plus nombreux \u00e0 r\u00e9pondre \u00e0 vos courriels.<\/p>\n<p>Une v\u00e9ritable relation, \u00e7a se cultive : avec du respect, de l&rsquo;\u00e9coute, du temps.<\/p>\n<p>Les liens authentiques c&rsquo;est ce qui fera qu&rsquo;un journaliste pensera spontan\u00e9ment \u00e0 vous pour un article, ou qu&rsquo;un influenceur parlera de votre marque avec conviction.<\/p>\n<p>Alors, la prochaine fois que vous vous direz \u00ab\u00a0je dois augmenter ma base de contacts\u00a0\u00bb pour avoir des r\u00e9sultats, car nous n&rsquo;avons pas assez de journalistes\/ influenceurs, pensez plut\u00f4t \u00e0 renforcer les liens avec les bons. Comme je viens de vous les d\u00e9crier.<\/p>\n<p>C&rsquo;est ce que nous appelons les \u00ab vrais influenceurs \u00bb ceux qui sont le plus susceptibles de parler de vous et avec qui vous pouvez prendre le temps de tisser des liens.<\/p>\n<p>Et pour vous faire sourire, j&rsquo;ai trouv\u00e9 cette information \u00e0 propos du c\u00e9l\u00e8bre Albert Einstein: qui disait lui aussi : \u00ab dix bons valent mieux que des milliers \u00bb.<\/p>\n<p>Elle signifie qu&rsquo;il est pr\u00e9f\u00e9rable de se concentrer sur la qualit\u00e9 plut\u00f4t que sur la quantit\u00e9, car dix bonnes personnes ou dix bonnes id\u00e9es sont plus pr\u00e9cieuses que mille individus ou concepts m\u00e9diocres.<\/p>\n<p>Parce qu&rsquo;en RP comme dans la vie, ce ne sont pas les chiffres qui comptent, mais bien ces liens et ces connexions sinc\u00e8res et vraies.<\/p>\n<p>Vous n&rsquo;\u00eates pas sur nos listes?<\/p>\n<p>Pour ne rien manquer, inscrire \u00e0 notre infolettre sur notre site : www.natapr.com<\/p>\n<p>Ou t\u00e9l\u00e9charger l&rsquo;un de nos outils gratuits.<\/p>\n<p>Nous aurons certainement une formation gratuite sur le communiqu\u00e9 sous peu!<\/p>\n<p>H\u00e2te de faire votre connaissance.<\/p>\n<p>Nata<\/p>\n<p><strong>INFOLETTRE<\/strong> \u27a4 <a href=\"http:\/\/www.natapr.com\">www.natapr.com<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 <a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi 10 bons contacts valent mieux que 1000 Aujourd&rsquo;hui, je veux vous parler d&rsquo;un mythe tenace dans le monde des relations publiques : celui du nombre. Beaucoup croient encore qu&rsquo;avoir des centaines, voire des milliers de contacts m\u00e9dias, c&rsquo;est la cl\u00e9 du succ\u00e8s. Mais en r\u00e9alit\u00e9\u2026 dix bons contacts peuvent valoir mille noms sur une [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>251- Pourquoi 10 bons contacts valent mieux que 1000 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2025\/11\/18\/251-pourquoi-10-bons-contacts-valent-mieux-que-1000\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"251- Pourquoi 10 bons contacts valent mieux que 1000 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Pourquoi 10 bons contacts valent mieux que 1000 Aujourd&rsquo;hui, je veux vous parler d&rsquo;un mythe tenace dans le monde des relations publiques : celui du nombre. 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