{"id":12553,"date":"2025-09-09T22:17:10","date_gmt":"2025-09-10T02:17:10","guid":{"rendered":"http:\/\/93b4fcdd-26fe-40b8-9a7d-2b68d4638e1c"},"modified":"2025-09-09T22:26:06","modified_gmt":"2025-09-10T02:26:06","slug":"246-meme-les-influenceurs-utilisent-les-relations-publiques","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/","title":{"rendered":"246- M\u00eame les influenceurs utilisent les relations publiques !"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8357\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12553-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/108093719\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-10%2Fb878f172-0d0e-7ffd-0fc3-6c2683f3ca85.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/108093719\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-10%2Fb878f172-0d0e-7ffd-0fc3-6c2683f3ca85.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/108093719\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-10%2Fb878f172-0d0e-7ffd-0fc3-6c2683f3ca85.mp3<\/a><\/audio><\/div><p>Bonjour Amis RP !<\/p>\n<p>Un article dans <strong>BOF (Business of Fashion)<\/strong> a r\u00e9cemment capt\u00e9 mon attention : on y parle d&rsquo;influenceurs (TikTokeurs) qui engagent des agences de relations publiques pour faire parler d&rsquo;eux dans les m\u00e9dias traditionnels.<\/p>\n<p>Int\u00e9ressant, non ? Quand je vous dis que les relations publiques \u00e9voluent sans cesse et savent tirer parti des nouvelles technologies, je n&rsquo;ai pas de meilleur exemple.<\/p>\n<p>Alors, pourquoi ces influenceurs veulent-ils que les m\u00e9dias dits traditionnels parlent d&rsquo;eux ?<\/p>\n<p>Parce que les stars de TikTok recherchent le prestige et la cr\u00e9dibilit\u00e9 que leur apportent des publications comme <strong>Vogue<\/strong> ou le <strong>New York Times<\/strong> &#8212; troquant des moments viraux contre une influence durable.<\/p>\n<p>Un article en ligne peut rester accessible pendant des ann\u00e9es. Et que dire des magazines papier, qui ont une dur\u00e9e de vie enviable si on les compare \u00e0 l&rsquo;instantan\u00e9it\u00e9 des r\u00e9seaux sociaux !<\/p>\n<p>Je dois dire que \u00e7a me r\u00e9jouit : m\u00eame ces stars du num\u00e9rique veulent s&rsquo;inscrire dans la dur\u00e9e, et les m\u00e9dias traditionnels continuent de contribuer \u00e0 b\u00e2tir leur notori\u00e9t\u00e9.<\/p>\n<p>\u00c7a peut sembler contre-intuitif qu&rsquo;\u00e0 une \u00e9poque o\u00f9 le marketing d&rsquo;influence domine, un TikTokeur suivi par plus d&rsquo;un demi-million de personnes cherche encore une couverture m\u00e9diatique classique.<\/p>\n<p>Mais ils ont compris que les m\u00e9dias leur donnent acc\u00e8s \u00e0 des millions de lecteurs qui ne les croisent jamais sur TikTok&#8230; et aussi \u00e0 des marques qui ne les connaissent pas encore.<\/p>\n<p>\u00c0 mesure que les cr\u00e9ateurs veulent b\u00e2tir des carri\u00e8res durables, beaucoup recherchent aujourd&rsquo;hui la l\u00e9gitimit\u00e9 qu&rsquo;apporte une mention dans la presse.<\/p>\n<p>Et vous qui me suivez, vous connaissez mon message : <strong>les relations publiques sont l\u00e0 pour vous faire conna\u00eetre.<\/strong><\/p>\n<p>Profitez d&rsquo;une de nos deux derni\u00e8res cohortes de l&rsquo;ann\u00e9e pour apprendre \u00e0 :<\/p>\n<p><strong>FAIRE PARLER DE VOUS GRATUITEMENT:<\/strong><\/p>\n<p>&#8211; 29 septembre 2025<\/p>\n<p>&#8211; 10 novembre 2025<\/p>\n<p>Inscrivez-vous d\u00e8s aujourd&rsquo;hui !<\/p>\n<p>Aussi &#8212; prochain ATELIER GRATUIT &#8212; Outil no 1 des relations publiques &#8212; le communiqu\u00e9 : 17 septembre 2025 \u00e0 13h (19h heure Paris!)<\/p>\n<p>Nata<\/p>\n<p><strong>PROCHAIN ATELIER GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/event.webinarjam.com\/register\/40\/p5lqxsx9\">https:\/\/event.webinarjam.com\/register\/40\/p5lqxsx9<\/a><\/p>\n<p><strong>POUR VOIR LE PROGRAMME &#8211; FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/strong> \u27a4 <a href=\"http:\/\/www.natapr.com\">www.natapr.com<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 <a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour Amis RP ! Un article dans BOF (Business of Fashion) a r\u00e9cemment capt\u00e9 mon attention : on y parle d&rsquo;influenceurs (TikTokeurs) qui engagent des agences de relations publiques pour faire parler d&rsquo;eux dans les m\u00e9dias traditionnels. Int\u00e9ressant, non ? Quand je vous dis que les relations publiques \u00e9voluent sans cesse et savent tirer parti [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>246- M\u00eame les influenceurs utilisent les relations publiques ! - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"246- M\u00eame les influenceurs utilisent les relations publiques ! - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour Amis RP ! Un article dans BOF (Business of Fashion) a r\u00e9cemment capt\u00e9 mon attention : on y parle d&rsquo;influenceurs (TikTokeurs) qui engagent des agences de relations publiques pour faire parler d&rsquo;eux dans les m\u00e9dias traditionnels. Int\u00e9ressant, non ? Quand je vous dis que les relations publiques \u00e9voluent sans cesse et savent tirer parti [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T02:17:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T02:26:06+00:00\" \/>\n<meta name=\"author\" content=\"Francis Parent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francis Parent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/\"},\"author\":{\"name\":\"Francis Parent\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/be4c2412495d555d75b3f4cbdd65b97e\"},\"headline\":\"246- M\u00eame les influenceurs utilisent les relations publiques !\",\"datePublished\":\"2025-09-10T02:17:10+00:00\",\"dateModified\":\"2025-09-10T02:26:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/\"},\"wordCount\":390,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/\",\"url\":\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/\",\"name\":\"246- M\u00eame les influenceurs utilisent les relations publiques ! - Nata PR\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/#website\"},\"datePublished\":\"2025-09-10T02:17:10+00:00\",\"dateModified\":\"2025-09-10T02:26:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/natapr.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"246- M\u00eame les influenceurs utilisent les relations publiques !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/natapr.com\/#website\",\"url\":\"https:\/\/natapr.com\/\",\"name\":\"Nata PR\",\"description\":\"Cabinet des relations publiques\",\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/natapr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/natapr.com\/#organization\",\"name\":\"Nata PR\",\"url\":\"https:\/\/natapr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"contentUrl\":\"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png\",\"width\":100,\"height\":100,\"caption\":\"Nata PR\"},\"image\":{\"@id\":\"https:\/\/natapr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/be4c2412495d555d75b3f4cbdd65b97e\",\"name\":\"Francis Parent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebb2df2c4df24559096af822f8de6955?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebb2df2c4df24559096af822f8de6955?s=96&d=mm&r=g\",\"caption\":\"Francis Parent\"},\"url\":\"https:\/\/natapr.com\/fr\/author\/fparent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"246- M\u00eame les influenceurs utilisent les relations publiques ! - Nata PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/","og_locale":"fr_FR","og_type":"article","og_title":"246- M\u00eame les influenceurs utilisent les relations publiques ! - Nata PR","og_description":"Bonjour Amis RP ! Un article dans BOF (Business of Fashion) a r\u00e9cemment capt\u00e9 mon attention : on y parle d&rsquo;influenceurs (TikTokeurs) qui engagent des agences de relations publiques pour faire parler d&rsquo;eux dans les m\u00e9dias traditionnels. Int\u00e9ressant, non ? Quand je vous dis que les relations publiques \u00e9voluent sans cesse et savent tirer parti [&hellip;]","og_url":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/","og_site_name":"Nata PR","article_published_time":"2025-09-10T02:17:10+00:00","article_modified_time":"2025-09-10T02:26:06+00:00","author":"Francis Parent","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Francis Parent","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/#article","isPartOf":{"@id":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/"},"author":{"name":"Francis Parent","@id":"https:\/\/natapr.com\/#\/schema\/person\/be4c2412495d555d75b3f4cbdd65b97e"},"headline":"246- M\u00eame les influenceurs utilisent les relations publiques !","datePublished":"2025-09-10T02:17:10+00:00","dateModified":"2025-09-10T02:26:06+00:00","mainEntityOfPage":{"@id":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/"},"wordCount":390,"commentCount":0,"publisher":{"@id":"https:\/\/natapr.com\/#organization"},"articleSection":["Episode"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/","url":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/","name":"246- M\u00eame les influenceurs utilisent les relations publiques ! - Nata PR","isPartOf":{"@id":"https:\/\/natapr.com\/#website"},"datePublished":"2025-09-10T02:17:10+00:00","dateModified":"2025-09-10T02:26:06+00:00","breadcrumb":{"@id":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/natapr.com\/fr\/2025\/09\/09\/246-meme-les-influenceurs-utilisent-les-relations-publiques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/natapr.com\/fr\/"},{"@type":"ListItem","position":2,"name":"246- M\u00eame les influenceurs utilisent les relations publiques !"}]},{"@type":"WebSite","@id":"https:\/\/natapr.com\/#website","url":"https:\/\/natapr.com\/","name":"Nata PR","description":"Cabinet des relations publiques","publisher":{"@id":"https:\/\/natapr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/natapr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/natapr.com\/#organization","name":"Nata PR","url":"https:\/\/natapr.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/","url":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","contentUrl":"https:\/\/natapr.com\/wp-content\/uploads\/2022\/03\/icon_logo-1.png","width":100,"height":100,"caption":"Nata PR"},"image":{"@id":"https:\/\/natapr.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/natapr.com\/#\/schema\/person\/be4c2412495d555d75b3f4cbdd65b97e","name":"Francis Parent","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/natapr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ebb2df2c4df24559096af822f8de6955?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebb2df2c4df24559096af822f8de6955?s=96&d=mm&r=g","caption":"Francis Parent"},"url":"https:\/\/natapr.com\/fr\/author\/fparent\/"}]}},"_links":{"self":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/12553"}],"collection":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/comments?post=12553"}],"version-history":[{"count":3,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/12553\/revisions"}],"predecessor-version":[{"id":12559,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/posts\/12553\/revisions\/12559"}],"wp:attachment":[{"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/media?parent=12553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/categories?post=12553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natapr.com\/fr\/wp-json\/wp\/v2\/tags?post=12553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}