{"id":12542,"date":"2025-08-26T20:19:44","date_gmt":"2025-08-27T00:19:44","guid":{"rendered":"http:\/\/335524d1-feab-4e01-8a03-596f65c0cee9"},"modified":"2025-08-26T20:23:37","modified_gmt":"2025-08-27T00:23:37","slug":"245-les-relations-publiques-servent-a-quoi-aujourdhui","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2025\/08\/26\/245-les-relations-publiques-servent-a-quoi-aujourdhui\/","title":{"rendered":"245- Les relations publiques servent \u00e0 quoi aujourd\u2019hui?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7797\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12542-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/107403547\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-27%2F9c5f76e9-2f01-8012-c8df-9d8f1be55269.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/107403547\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-27%2F9c5f76e9-2f01-8012-c8df-9d8f1be55269.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/107403547\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-27%2F9c5f76e9-2f01-8012-c8df-9d8f1be55269.mp3<\/a><\/audio><\/div><p>Bonjour amis RP,<\/p>\n<p>Il y a quelques jours, en rencontre avec un client, j&rsquo;ai eu droit \u00e0 LA question :<\/p>\n<p>\u00ab Les RP, \u00e7a sert \u00e0 quoi aujourd&rsquo;hui ? \u00bb<\/p>\n<p>Sous-entendu : \u00e0 l&rsquo;\u00e8re des m\u00e9dias sociaux et de l&rsquo;intelligence artificielle, est-ce encore pertinent d&rsquo;investir temps et argent dans une campagne de relations publiques ?<\/p>\n<p>Voici la r\u00e9ponse spontan\u00e9e que j&rsquo;ai donn\u00e9e :<\/p>\n<p>Les relations publiques sont, la meilleure partie organique de votre plan marketing.<\/p>\n<p><strong>Pourquoi ?<\/strong><br \/>\nParce que, m\u00eame aujourd&rsquo;hui, lorsqu&rsquo;un journaliste choisit de raconter votre histoire, vous ne le payez pas.<br \/>\nQuand un influenceur d\u00e9cide de pr\u00e9senter vos produits ou vos services \u00e0 ses abonn\u00e9s, vous ne le payez pas non plus.<\/p>\n<p><strong>C&rsquo;est \u00e7a, l&rsquo;organique : du contenu non r\u00e9mun\u00e9r\u00e9.<\/strong><\/p>\n<p>Bien s\u00fbr, il y a des zones grises.<\/p>\n<p>Si un influenceur parle de vous spontan\u00e9ment et que ses abonn\u00e9s r\u00e9agissent positivement, vous aurez sans doute envie d&rsquo;aller plus loin avec lui : concours, codes promo, partenariats payants.<\/p>\n<p>Ce qui vous permettra de continuer \u00e0 vous faire voir de la communaut\u00e9 de cet influenceur.<\/p>\n<p>Idem pour un journaliste : si son article g\u00e9n\u00e8re un bel \u00e9cho, pourquoi ne pas investir ensuite dans une campagne publicitaire dans son m\u00e9dia ?<\/p>\n<p>Je crois profond\u00e9ment qu&rsquo;il faut continuer de soutenir nos m\u00e9dias. Ils nous permettent non seulement de partager qui nous sommes, mais aussi de toucher des clients potentiels&#8230; souvent inattendus, et pas toujours pr\u00e9sents sur les r\u00e9seaux sociaux.<\/p>\n<p>J&rsquo;ai demand\u00e9 \u00e0 Google : combien d&rsquo;humains ne sont pas connect\u00e9s \u00e0 Internet en 2025 ?<\/p>\n<p>R\u00e9ponse : pr\u00e8s de <strong>32 %<\/strong>.<\/p>\n<p>Et si vous sortez des grands centres urbains, combien de personnes n&rsquo;ont pas les moyens d&rsquo;avoir un ordinateur ou un t\u00e9l\u00e9phone intelligent ?<\/p>\n<p>Tout pr\u00e8s de moi, ma m\u00e8re de 84 ans s&rsquo;est mise \u00e0 l&rsquo;iPhone. Oui, elle est connect\u00e9e, mais elle lit toujours ses journaux papier et regarde la t\u00e9l\u00e9.<\/p>\n<p>Le monde des m\u00e9dias a chang\u00e9, c&rsquo;est vrai.<\/p>\n<p>Mais pourquoi se priver d&rsquo;une client\u00e8le de 40 ans et plus, souvent absente ou peu active sur les r\u00e9seaux sociaux ?<\/p>\n<p><strong>Alors, les RP, \u00e7a sert \u00e0 quoi aujourd&rsquo;hui ?<\/strong><\/p>\n<p>\u00c0 faire parler de vous. \u00c0 vous faire conna\u00eetre.<\/p>\n<p>En plus de 30 ans dans les communications, j&rsquo;ai vu les relations publiques s&rsquo;adapter sans cesse, int\u00e9grer les nouvelles technologies et je sais qu&rsquo;il en sera de m\u00eame avec l&rsquo;intelligence artificielle. C&rsquo;est un outil, pas une finalit\u00e9.<\/p>\n<p>Et m\u00eame si certains r\u00eavent de remplacer les humains par des robots, je ne vois pas comment une machine pourrait, un jour, remplacer l&rsquo;art de cr\u00e9er des liens authentiques ce qui est, au fond, l&rsquo;essence m\u00eame des relations publiques.<\/p>\n<p>Et avant de terminer ce podcast, je vous invite \u00e0 venir apprendre avec moi comment FAIRE PARLER DE VOUS GRATUITEMENT, notre meilleur programme \u00e0 ce jour.<\/p>\n<p>6 \u00e9tapes simples pour cr\u00e9er votre propre campagne de relations publiques, et je vous aide \u00e0 chaque \u00e9tape pour obtenir facilement votre premier article !<\/p>\n<p>Nos 2 prochaines cohortes sont pr\u00e9vues les <strong>29 septembre 2025 et 3 novembres 2025<\/strong>. Ce seront les derni\u00e8res de l&rsquo;ann\u00e9e.<\/p>\n<p>C&rsquo;est ultra-simplifi\u00e9 pour vous permettre de passer \u00e0 l&rsquo;action INSTANTAN\u00c9MENT et de faire entendre votre histoire.<\/p>\n<p>C&rsquo;est simple, accessible et m\u00eame amusant !<\/p>\n<p>Plaisir garanti !<\/p>\n<p>Et je sais que vous pouvez tous le faire, car je vous partage ma feuille de route et tous les raccourcis.<\/p>\n<p>Vous irez droit au but ! Pas de perte de temps et vous pourrez faire parler de vous gratuitement !<\/p>\n<p><strong>Inscrivez-vous sur notre liste d&rsquo;attente ici :<\/strong><\/p>\n<p>Nata<\/p>\n<p><strong>SOYEZ LES PREMIERS &#8212; LISTE D&rsquo;ATTENTE PROCHAINE COHORTE<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/faites-parler-de-vous-gratuitement-liste-attente\">https:\/\/prschool.natapr.com\/faites-parler-de-vous-gratuitement-liste-attente<\/a><\/p>\n<p><strong>POUR VOIR LE PROGRAMME &#8211; FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\">https:\/\/prschool.natapr.com\/evergreen_fr<\/a><\/p>\n<p><strong>R\u00c9DIGEZ DES COMMUNIQU\u00c9S VENDEURS<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/obtenez-la-methode-6-etapes-cp\">https:\/\/prschool.natapr.com\/obtenez-la-methode-6-etapes-cp<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\">https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/strong> \u27a4 <a href=\"http:\/\/www.natapr.com\">www.natapr.com<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 <a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\">https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour amis RP, Il y a quelques jours, en rencontre avec un client, j&rsquo;ai eu droit \u00e0 LA question : \u00ab Les RP, \u00e7a sert \u00e0 quoi aujourd&rsquo;hui ? \u00bb Sous-entendu : \u00e0 l&rsquo;\u00e8re des m\u00e9dias sociaux et de l&rsquo;intelligence artificielle, est-ce encore pertinent d&rsquo;investir temps et argent dans une campagne de relations publiques ? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>245- Les relations publiques servent \u00e0 quoi aujourd\u2019hui? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2025\/08\/26\/245-les-relations-publiques-servent-a-quoi-aujourdhui\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"245- Les relations publiques servent \u00e0 quoi aujourd\u2019hui? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour amis RP, Il y a quelques jours, en rencontre avec un client, j&rsquo;ai eu droit \u00e0 LA question : \u00ab Les RP, \u00e7a sert \u00e0 quoi aujourd&rsquo;hui ? \u00bb Sous-entendu : \u00e0 l&rsquo;\u00e8re des m\u00e9dias sociaux et de l&rsquo;intelligence artificielle, est-ce encore pertinent d&rsquo;investir temps et argent dans une campagne de relations publiques ? 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