{"id":12296,"date":"2025-03-25T20:30:00","date_gmt":"2025-03-26T00:30:00","guid":{"rendered":"http:\/\/24d54bf7-2682-46e0-9906-b8c14136f5bd"},"modified":"2025-03-24T19:22:36","modified_gmt":"2025-03-24T23:22:36","slug":"234-personne-nattend-votre-communique","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2025\/03\/25\/234-personne-nattend-votre-communique\/","title":{"rendered":"234- Personne n\u2019attend votre communiqu\u00e9"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8757\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12296-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/100326787\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-2-24%2F2ef6cfdc-a2b4-b246-30fc-50a1b0f56172.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/100326787\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-2-24%2F2ef6cfdc-a2b4-b246-30fc-50a1b0f56172.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/100326787\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-2-24%2F2ef6cfdc-a2b4-b246-30fc-50a1b0f56172.mp3<\/a><\/audio><\/div><p>Bienvenue dans le premier \u00e9pisode de notre s\u00e9rie sur LE COMMUNIQU\u00c9.<\/p>\n<p>Aujourd&rsquo;hui, nous abordons un sujet crucial : \u00ab\u00a0Personne n&rsquo;attend votre communiqu\u00e9\u00a0\u00bb.<\/p>\n<p>\u00c0 moins d&rsquo;\u00eatre une c\u00e9l\u00e9brit\u00e9, les journalistes ne sont pas assis devant leur bo\u00eete mail en attendant votre dernier communiqu\u00e9 de presse.<\/p>\n<p>Pourtant, cela ne signifie pas que votre communiqu\u00e9 n&rsquo;a pas d&rsquo;importance. Au contraire, c&rsquo;est un outil puissant pour d\u00e9finir et contr\u00f4ler le message que vous souhaitez transmettre au public et aux m\u00e9dias.<\/p>\n<p>Le syndrome du communiqu\u00e9 oubli\u00e9 est malheureusement trop courant.<\/p>\n<p>Pourquoi tant de communiqu\u00e9s de presse finissent-ils ignor\u00e9s dans les bo\u00eetes de r\u00e9ception des journalistes ?<\/p>\n<p>Souvent, un mauvais ciblage fait que le message n&rsquo;atteint pas les bonnes personnes au bon moment.<\/p>\n<p>Des informations peu pertinentes diluent l&rsquo;impact potentiel de votre histoire.<\/p>\n<p>Et un timing inad\u00e9quat peut faire en sorte que votre communiqu\u00e9 soit enterr\u00e9 sous une avalanche d&rsquo;autres actualit\u00e9s.<\/p>\n<p>Le communiqu\u00e9 est pour nous d\u2019abord et avant tout un outil qui nous permet de d\u00e9terminer ce que le client souhaite communiqu\u00e9.<\/p>\n<p>Souvent nous modifions profond\u00e9ment leur perception de ce qu\u2019est un communiqu\u00e9 efficace.<\/p>\n<p>Ce n\u2019est pas dans cet outil que l\u2019on raconte toute l\u2019histoire de votre entreprise puisqu\u2019il s\u2019agit ici principalement de&nbsp;:<\/p>\n<ol>\n<li>D\u00e9finir la nouvelle<\/li>\n<li>Trouver quel sera le titre le plus simple et captivant<\/li>\n<li>Choisir les informations pertinentes et \u00e9liminer le superflu<\/li>\n<\/ol>\n<p>Pour qu\u2019un communiqu\u00e9 soit utile aux journalistes, il doit \u00eatre clair, concis et pertinent.<\/p>\n<p>Assurez-vous qu\u2019il r\u00e9ponde aux questions essentielles : qui, quoi, o\u00f9, quand, pourquoi et comment.<\/p>\n<p>Offrez un angle int\u00e9ressant, des chiffres cl\u00e9s , des statistiques et des citations percutantes pour capter leur attention.<\/p>\n<p>Un bon communiqu\u00e9 doit aller \u00e0 l\u2019essentiel : \u00e9vitez le jargon, privil\u00e9giez un langage direct et mettez en avant l\u2019information principale d\u00e8s les premi\u00e8res lignes.<\/p>\n<p>Inclure un contact accessible et des \u00e9l\u00e9ments compl\u00e9mentaires (prioriser les photos) peut aussi faire la diff\u00e9rence.<\/p>\n<p>Un communiqu\u00e9 bien con\u00e7u a bien plus de chances d\u2019\u00eatre repris et transform\u00e9 en article.<\/p>\n<p>Il faut tout simplement se rappeler que le communiqu\u00e9 est un outil qui sert \u00e0 faciliter la t\u00e2che des journalistes s\u2019ils choisissent de parler de vous et de vos nouveaut\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p>Alors peut-\u00eatre que \u00ab&nbsp;Personne n\u2019attend votre communiqu\u00e9&nbsp;\u00bb, mais c\u2019est encore aujourd\u2019hui un outil essentiel.<\/p>\n<p>Des questions ? Contactez-moi \u00e0 <a href=\"mailto:nata@natapr.com\"><u>nata@natapr.com<\/u><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>N<\/p>\n<p>&nbsp;<\/p>\n<p><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">R\u00c9DIGER DES COMMUNIQU\u00c9S VENDEURS<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">\u27a4&nbsp;<\/span><\/strong><\/span><\/span><a href=\"https:\/\/prschool.natapr.com\/pl\/2147718377\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060https:\/\/prschool.natapr.com\/pl\/2147718377\u2060\u2060<\/span><\/span><\/span><span contenteditable=\"false\">\u2060<\/span><\/a><\/p>\n<p data-encore-id=\"text\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span 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data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">RP 101 &#8211;&nbsp;<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">ATELIER DE 30 MINUTES<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">\u27a4 <\/span><\/strong><\/span><\/span><a href=\"https:\/\/bit.ly\/4cI3aRu\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/bit.ly\/4cI3aRu\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue dans le premier \u00e9pisode de notre s\u00e9rie sur LE COMMUNIQU\u00c9. Aujourd&rsquo;hui, nous abordons un sujet crucial : \u00ab\u00a0Personne n&rsquo;attend votre communiqu\u00e9\u00a0\u00bb. \u00c0 moins d&rsquo;\u00eatre une c\u00e9l\u00e9brit\u00e9, les journalistes ne sont pas assis devant leur bo\u00eete mail en attendant votre dernier communiqu\u00e9 de presse. Pourtant, cela ne signifie pas que votre communiqu\u00e9 n&rsquo;a pas d&rsquo;importance. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>234- Personne n\u2019attend votre communiqu\u00e9 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2025\/03\/25\/234-personne-nattend-votre-communique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"234- Personne n\u2019attend votre communiqu\u00e9 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bienvenue dans le premier \u00e9pisode de notre s\u00e9rie sur LE COMMUNIQU\u00c9. Aujourd&rsquo;hui, nous abordons un sujet crucial : \u00ab\u00a0Personne n&rsquo;attend votre communiqu\u00e9\u00a0\u00bb. \u00c0 moins d&rsquo;\u00eatre une c\u00e9l\u00e9brit\u00e9, les journalistes ne sont pas assis devant leur bo\u00eete mail en attendant votre dernier communiqu\u00e9 de presse. Pourtant, cela ne signifie pas que votre communiqu\u00e9 n&rsquo;a pas d&rsquo;importance. 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