{"id":12117,"date":"2024-11-05T23:15:35","date_gmt":"2024-11-06T04:15:35","guid":{"rendered":"http:\/\/b3048bf0-7985-418b-88a3-c1b953123a62"},"modified":"2024-11-05T23:18:15","modified_gmt":"2024-11-06T04:18:15","slug":"219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/","title":{"rendered":"219- Relations publiques : 10 choses que les professionnels du marketing ignorent des RP \u2013 \u00c9pisode 2\/2"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8170\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12117-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/94034932\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-10-6%2F5767d958-d076-6c8f-f663-87c6a24ea184.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/94034932\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-10-6%2F5767d958-d076-6c8f-f663-87c6a24ea184.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/94034932\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-10-6%2F5767d958-d076-6c8f-f663-87c6a24ea184.mp3<\/a><\/audio><\/div><p>Bonjour amis RP !<\/p>\n<p>Je continue ici mon petit exercice qui consiste \u00e0 vous partager ce que nos amis du marketing ignorent de notre belle profession les relations publiques.<\/p>\n<p>Dans le pr\u00e9c\u00e9dent \u00e9pisode, je vous pr\u00e9sentais les 5 premiers points.<\/p>\n<p>Je poursuis mes affirmations ici<\/p>\n<p><strong>6. Les RP, c\u2019est un truc de grandes entreprises.<\/strong><\/p>\n<p>Et non, les RP tout le monde peut en profiter, m\u00eame les petites entreprises. Souvent, si ce que vous avez \u00e0 communiquer s\u2019inscrit dans l\u2019actualit\u00e9, les journalistes vont m\u00eame favoriser des petites entreprises locales aux entreprises internationales.<\/p>\n<p>Vous avez int\u00e9gr\u00e9 la semaine de 4 jours avec succ\u00e8s. Sachez que cela peut int\u00e9resser plusieurs journalistes.<\/p>\n<p><strong>7. Les journalistes sont l\u00e0 pour publier ce qu\u2019on leur envoie. C\u2019est leur travail.<\/strong><\/p>\n<p>Absolument pas. Les journalistes sont libres de parler ou non de vous. C\u2019est un v\u00e9ritable privil\u00e8ge lorsqu\u2019ils choisissent de vous interviewer.<\/p>\n<p><strong>8. Les RP, \u00e7a marche tout de suite, non ?<\/strong><\/p>\n<p>Ah, si seulement la magie op\u00e9rait en un claquement de doigts ! Si vous vous appelez C\u00e9line Dion ou Coca-Cola, oui, les r\u00e9sultats peuvent \u00eatre tr\u00e8s rapides. Mais j\u2019aime bien dire que les RP, c\u2019est un marathon, pas un sprint. Construire des relations solides avec les m\u00e9dias et les influenceurs, \u00e7a prend du temps.<\/p>\n<p><strong>9. Les RP, c&rsquo;est d\u00e9pass\u00e9, tout se fait en ligne maintenant<\/strong><\/p>\n<p>Certes, le digital est incontournable, mais les RP sont bien loin d\u2019\u00eatre obsol\u00e8tes.<\/p>\n<p>Le monde entier n\u2019est pas sur les m\u00e9dias sociaux. Mais oui, les grands m\u00e9dias sont sur le Web, alors pourquoi ne pas en profiter. Un article sur vous dans Le Monde ou le ELLE aura un impact majeur sur votre SEO par exemple.<\/p>\n<p><strong>10. On a un super produit, on ach\u00e8te de la pub, mais les journalistes ne parlent pas de nous.<\/strong><\/p>\n<p>Je me souviens d\u2019un client qui achetait des pages enti\u00e8res dans les magazines f\u00e9minins et qui ne comprenait pas pourquoi les journalistes de ce m\u00eame magazine ne parlaient pas de ces produits.<\/p>\n<p>C\u2019est simple, si vous n\u2019approchez pas les journalistes pour leur pr\u00e9senter vos produits, vous aurez beau acheter toute la publicit\u00e9 du monde, ils ne parleront pas de vous.<\/p>\n<p>C\u2019est d\u2019ailleurs une raison formidable d\u2019en apprendre plus sur les RP ce qui vous donnera une longueur d\u2019avance sur vos comp\u00e9titeurs.<\/p>\n<p>J\u2019ai d\u2019ailleurs cr\u00e9\u00e9 un atelier de 30 minutes pour vous&nbsp;: Atelier RP 101 qui vous permettra de cr\u00e9er vos campagnes de relations publiques vous-m\u00eame.<\/p>\n<p>Envie d\u2019en discuter, pour savoir comment les RP peuvent vous faire conna\u00eetre et augmenter votre notori\u00e9t\u00e9 ?<\/p>\n<p>Contactez-moi&nbsp;:<\/p>\n<p><a href=\"mailto:nata@natapr.com\" rel=\"ugc noopener noreferrer\" target=\"_blank\">nata@natapr.com<\/a><\/p>\n<p>Je suis l\u00e0 pour vous aider<\/p>\n<p>N<\/p>\n<p><strong>PR 101 <\/strong>\u27a4 <a href=\"https:\/\/bit.ly\/4cI3aRu\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060https:\/\/bit.ly\/4cI3aRu\u2060\u2060\u2060\u2060\u2060<\/a><a href=\"https:\/\/prschool.natapr.com\/offers\/cFZM8g28\/checkout\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/www.natapr.com\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 \u2060\u2060\u2060<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour amis RP ! Je continue ici mon petit exercice qui consiste \u00e0 vous partager ce que nos amis du marketing ignorent de notre belle profession les relations publiques. Dans le pr\u00e9c\u00e9dent \u00e9pisode, je vous pr\u00e9sentais les 5 premiers points. Je poursuis mes affirmations ici 6. Les RP, c\u2019est un truc de grandes entreprises. Et [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>219- Relations publiques : 10 choses que les professionnels du marketing ignorent des RP \u2013 \u00c9pisode 2\/2 - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"219- Relations publiques : 10 choses que les professionnels du marketing ignorent des RP \u2013 \u00c9pisode 2\/2 - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour amis RP ! Je continue ici mon petit exercice qui consiste \u00e0 vous partager ce que nos amis du marketing ignorent de notre belle profession les relations publiques. Dans le pr\u00e9c\u00e9dent \u00e9pisode, je vous pr\u00e9sentais les 5 premiers points. Je poursuis mes affirmations ici 6. Les RP, c\u2019est un truc de grandes entreprises. Et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Nata PR\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T04:15:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T04:18:15+00:00\" \/>\n<meta name=\"author\" content=\"Francis Parent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francis Parent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/\"},\"author\":{\"name\":\"Francis Parent\",\"@id\":\"https:\/\/natapr.com\/#\/schema\/person\/be4c2412495d555d75b3f4cbdd65b97e\"},\"headline\":\"219- Relations publiques : 10 choses que les professionnels du marketing ignorent des RP \u2013 \u00c9pisode 2\/2\",\"datePublished\":\"2024-11-06T04:15:35+00:00\",\"dateModified\":\"2024-11-06T04:18:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/natapr.com\/#organization\"},\"articleSection\":[\"Episode\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/\",\"url\":\"https:\/\/natapr.com\/fr\/2024\/11\/05\/219-relations-publiques-10-choses-que-les-professionnels-du-marketing-ignorent-des-rp-episode-2-2\/\",\"name\":\"219- Relations publiques : 10 choses que les professionnels du marketing ignorent des RP \u2013 \u00c9pisode 2\/2 - 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Je continue ici mon petit exercice qui consiste \u00e0 vous partager ce que nos amis du marketing ignorent de notre belle profession les relations publiques. Dans le pr\u00e9c\u00e9dent \u00e9pisode, je vous pr\u00e9sentais les 5 premiers points. Je poursuis mes affirmations ici 6. Les RP, c\u2019est un truc de grandes entreprises. 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