{"id":12081,"date":"2024-10-08T23:09:54","date_gmt":"2024-10-09T03:09:54","guid":{"rendered":"http:\/\/2f94b33c-cca5-4962-99de-b85e6b77c0f6"},"modified":"2024-10-08T23:12:51","modified_gmt":"2024-10-09T03:12:51","slug":"215-relations-publiques-payer-ou-non-les-influenceurs","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/10\/08\/215-relations-publiques-payer-ou-non-les-influenceurs\/","title":{"rendered":"215- Relations publiques : payer ou non les influenceurs"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7125\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12081-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/92773386\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-9%2F9979c0d5-2452-f72b-bd72-6ec2d15ae793.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/92773386\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-9%2F9979c0d5-2452-f72b-bd72-6ec2d15ae793.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/92773386\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-9%2F9979c0d5-2452-f72b-bd72-6ec2d15ae793.mp3<\/a><\/audio><\/div><p>Bonjour Amis RP,<\/p>\n<p>Bienvenue dans cet \u00e9pisode o\u00f9 nous abordons une question br\u00fblante : faut-il payer les influenceurs ?<\/p>\n<p>Dans l&rsquo;univers des r\u00e9seaux sociaux, les collaborations avec les influenceurs sont en pleine expansion.<\/p>\n<p>Surtout lorsque l\u2019on sait, selon des *\u00e9tudes r\u00e9centes que plus de 70% de la g\u00e9n\u00e9ration Z, les fameux GenZ, se disent pr\u00eats \u00e0 acheter ce qu\u2019un influenceur leur propose.<\/p>\n<p>Mais quand il s&rsquo;agit de r\u00e9mun\u00e9rer les influenceurs, les avis divergent.<\/p>\n<p>D&rsquo;un c\u00f4t\u00e9, certains pensent qu&rsquo;il est indispensable de les r\u00e9tribuer pour leur travail de cr\u00e9ation et leur audience cibl\u00e9e.<\/p>\n<p>De l\u2019autre, nos clients croient que des produits gratuits ou une visibilit\u00e9 offerte \u00e0 l\u2019influenceur c\u2019est suffisant.<\/p>\n<p>Je vous propose de d\u00e9cortiquer ces deux visions et de vous parler de ce que nous faisons \u00e0 l\u2019agence lors de campagnes avec des influenceurs pour nos clients.<\/p>\n<p>Alors, quelle est la meilleure option pour une marque ?<\/p>\n<p>Payer ou ne pas payer les influenceurs ?<\/p>\n<p>D\u00e9couvrons-le ensemble !<\/p>\n<p>Parfois, c\u2019est un heureux m\u00e9lange de ces deux types de collaboration&nbsp;: payante et organique.<\/p>\n<p>Pour certains clients, il s\u2019av\u00e8re pertinent de choisir quelques influenceurs qui ont une communaut\u00e9 engag\u00e9e et de d\u00e9velopper une collaboration \u00ab&nbsp;payante&nbsp;\u00bb avec eux.<\/p>\n<p>Cela permet \u00e0 une marque de faire des demandes pr\u00e9cises au niveau des vid\u00e9os (reel, TikToK), publications et mentions de la marque que cette derni\u00e8re peut aussi reprendre et diffuser sur ses propres plateformes.<\/p>\n<p>Ces influenceurs deviennent parfois des ambassadeurs, des \u00e9g\u00e9ries pour la marque.<\/p>\n<p>Et de l\u2019autre c\u00f4t\u00e9, nous avons de nombreux influenceurs avec de plus petites communaut\u00e9s avec lesquels nous collaborons.<\/p>\n<p>Nous leurs faisons parvenir des produits pour qu\u2019ils les d\u00e9couvrent, en esp\u00e9rant qu\u2019ils en parlent ensuite \u00e0 leurs fans.<\/p>\n<p>Actuellement, ce que plusieurs de ces nano-influenceurs font, ce sont des \u00ab&nbsp;unboxing sur leurs plateformes Instagram et Tiktok.<\/p>\n<p>Ils vont parfois utiliser les produits pour parler de leurs d\u00e9couvertes \u00e0 leurs fans.<\/p>\n<p>Au fait, nous leur offrons en quelque sorte une occasion de cr\u00e9er du contenu qu\u2019ils peuvent ensuite diffuser \u00e0 leur guise, puisque nous ne les payons pas et qu\u2019aucune obligation ne les lie \u00e0 la marque.<\/p>\n<p>Payer un influenceur et tout \u00e0 fait l\u00e9gitime, surtout si une marque souhaite acc\u00e9der \u00e0 la communaut\u00e9 que cet influenceur s\u2019est construite et si on demande \u00e0 ce dernier de cr\u00e9er du contenu sp\u00e9cifique.<\/p>\n<p>Lorsque vous souhaitez faire d\u00e9couvrir vos produits, c\u2019est le cas de plusieurs de nos clients en agroalimentaire ou en beaut\u00e9 par exemple. Plusieurs influenceurs souhaitent recevoir les produits de ces marques pour les d\u00e9couvrir.<\/p>\n<p>Il s\u2019agit ici d\u2019un \u00e9change entre les marques et les influenceurs qui leurs font parvenir des produits sans demande pr\u00e9cise et sans attente d\u00e9finitive de la part des influenceurs.<\/p>\n<p>Alors dans ce cas, il n\u2019y a pas de r\u00e9mun\u00e9ration.<\/p>\n<p>Alors, payer ou non les influenceurs?<\/p>\n<p>La r\u00e9ponse est \u00e9videmment oui et non, selon vos besoins et vos demandes aux influenceurs.<\/p>\n<p>Mais permettez-moi d\u2019ajouter que selon votre type produit, l\u2019influence n\u2019est pas le nouveau Saint-Graal.<\/p>\n<p>Les relations publiques peuvent vous proposer d\u2019autres avenues pour compl\u00e9ter vos campagnes d\u2019influence et capter l\u2019attention pour vous faire conna\u00eetre d\u2019un large public.<\/p>\n<p>N\u2019h\u00e9sitez pas \u00e0 me faire signe pour d\u00e9velopper une strat\u00e9gie d\u2019influence.<\/p>\n<p>nata@natapr.com<\/p>\n<p>Et allez consulter nos liens et surtout inscrivez-vous sur nos listes pour ne rien manquer.<\/p>\n<p>Nata<\/p>\n<p><strong>PR 101 <\/strong>\u27a4 <a href=\"https:\/\/bit.ly\/4cI3aRu\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060https:\/\/bit.ly\/4cI3aRu\u2060<\/a><a href=\"https:\/\/prschool.natapr.com\/offers\/cFZM8g28\/checkout\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>LE MOD\u00c8LE NATA PR GRATUIT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSCRIVEZ-VOUS \u00c0 NOTRE INFOLETTRE<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/www.natapr.com\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060www.natapr.com\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>FAITES PARLER DE VOUS GRATUITEMENT<\/strong> \u27a4 <a href=\"https:\/\/prschool.natapr.com\/evergreen_fr\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/prschool.natapr.com\/evergreen_fr\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060<\/a><\/p>\n<p><strong>INSTAGRAM<\/strong> \u27a4 \u2060\u2060\u2060<a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" rel=\"ugc noopener noreferrer\" target=\"_blank\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour Amis RP, Bienvenue dans cet \u00e9pisode o\u00f9 nous abordons une question br\u00fblante : faut-il payer les influenceurs ? Dans l&rsquo;univers des r\u00e9seaux sociaux, les collaborations avec les influenceurs sont en pleine expansion. Surtout lorsque l\u2019on sait, selon des *\u00e9tudes r\u00e9centes que plus de 70% de la g\u00e9n\u00e9ration Z, les fameux GenZ, se disent pr\u00eats [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>215- Relations publiques : payer ou non les influenceurs - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/10\/08\/215-relations-publiques-payer-ou-non-les-influenceurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"215- Relations publiques : payer ou non les influenceurs - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour Amis RP, Bienvenue dans cet \u00e9pisode o\u00f9 nous abordons une question br\u00fblante : faut-il payer les influenceurs ? Dans l&rsquo;univers des r\u00e9seaux sociaux, les collaborations avec les influenceurs sont en pleine expansion. 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