{"id":12061,"date":"2024-09-24T20:35:30","date_gmt":"2024-09-25T00:35:30","guid":{"rendered":"http:\/\/07c4cc84-15bf-4851-b4b8-eb1ce52b63d0"},"modified":"2024-09-24T20:39:56","modified_gmt":"2024-09-25T00:39:56","slug":"213-relations-publiques-quand-faut-il-envoyer-un-communique-de-presse","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/09\/24\/213-relations-publiques-quand-faut-il-envoyer-un-communique-de-presse\/","title":{"rendered":"213- Relations publiques : Quand faut-il envoyer un communiqu\u00e9 de presse ?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2521\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12061-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/92151234\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-24%2F76219933-db71-1425-135e-3d00e078134e.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/92151234\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-24%2F76219933-db71-1425-135e-3d00e078134e.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/92151234\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-24%2F76219933-db71-1425-135e-3d00e078134e.mp3<\/a><\/audio><\/div><p><span lang=\"fr-FR\">Bonjour amis RP\u2009!<\/span><\/p>\n<p>Oui, le communiqu\u00e9 de presse est l&rsquo;outil no 1 des relations publiques.<\/p>\n<p>Mais, toutes les nouvelles ne sont pas suffisamment percutantes ou pertinentes pour justifier la r\u00e9daction et l&rsquo;envoi d&rsquo;un communiqu\u00e9 de presse.<\/p>\n<p>Comment savoir quand cet outil est vraiment n\u00e9cessaire et quand une autre approche serait plus adapt\u00e9e ?<\/p>\n<p>Commen\u00e7ons par un petit rappel&nbsp;: Qu\u2019est-ce qu\u2019un communiqu\u00e9 de presse et pourquoi est-il utilis\u00e9 ?<\/p>\n<p>Un communiqu\u00e9 de presse est un outil de communication formel et factuel destin\u00e9 \u00e0 transmettre des informations pertinentes aux m\u00e9dias.<\/p>\n<p>Ce n\u2019est pas une publicit\u00e9.<\/p>\n<p>Il a pour but d&rsquo;informer les journalistes, blogueurs ou influenceurs d&rsquo;une actualit\u00e9 significative ou nouveaut\u00e9 dans l&rsquo;espoir qu&rsquo;ils relayent cette information aupr\u00e8s de leurs audiences.<\/p>\n<p>Ils nous arrivent parfois d\u2019envoyer ce que nous appelons chez NATA PR des \u00ab&nbsp;br\u00e8ves&nbsp;\u00bb. Il s\u2019agit d\u2019information pertinentes sur l\u2019ouverture de nouveaux points de ventes par exemple de l\u2019un de nos clients.<\/p>\n<p>Nous savons que cette nouvelle ne sera pas n\u00e9cessairement reprise, mais les journalistes qui s\u2019int\u00e9ressent \u00e0 ce client cumulent ce type d\u2019information qui pourra compl\u00e9ter un dossier dans les semaines, mois qui suivront.<\/p>\n<p>Alors, ici pas de communiqu\u00e9, mais un courriel\/mail pour communiquer de l\u2019information.<\/p>\n<p>Les bonnes questions&nbsp;:<\/p>\n<p>Voici les questions \u00e0 vous poser avant d\u2019envoyer un communiqu\u00e9 de presse.<\/p>\n<p>&nbsp;<\/p>\n<p>1. Quel est la nouvelle ?<\/p>\n<p>Pouvez-vous r\u00e9sumer en une phrase en quoi consiste ce que vous souhaitez annoncer ?<\/p>\n<p>Par exemple&nbsp;: XYZ lance un nouveau s\u00e9rum innovant \u00e0 la vitamine C pour hydrater les peaux les plus s\u00e8ches.<\/p>\n<p>Est-ce que des journalistes parlent de ce sujet ?<\/p>\n<p>Est-ce nouveau, innovant, etc.<\/p>\n<p>&nbsp;<\/p>\n<p>2. Est-ce que l&rsquo;information est r\u00e9ellement d&rsquo;actualit\u00e9 ?<\/p>\n<p>Le communiqu\u00e9 de presse doit annoncer quelque chose de nouveau.<\/p>\n<p>Les journalistes sont \u00e0 la recherche d&rsquo;actualit\u00e9s fra\u00eeches. Si vous avez d\u00e9j\u00e0 parl\u00e9 de cette information dans d&rsquo;autres canaux ou que l\u2019\u00e9v\u00e9nement a d\u00e9j\u00e0 eu lieu, un communiqu\u00e9 est probablement inutile.<\/p>\n<p>&nbsp;<\/p>\n<p>3. Est-ce une information utile pour les journalistes ou les influenceurs ?<\/p>\n<p>Demandez-vous si l\u2019information que vous partagez peut servir aux journalistes pour leurs articles ou reportages.<\/p>\n<p>Est-ce une donn\u00e9e qui s&rsquo;int\u00e8gre dans des sujets d&rsquo;actualit\u00e9 ou dans des tendances sectorielles ?<\/p>\n<p>&nbsp;<\/p>\n<p>4. Est-ce une histoire que les m\u00e9dias peuvent relayer ?<\/p>\n<p>Un communiqu\u00e9 doit apporter un angle int\u00e9ressant, une histoire \u00e0 raconter.<\/p>\n<p>S\u2019il ne s\u2019agit que d\u2019une information tr\u00e8s technique ou trop centr\u00e9e sur vous-m\u00eame, disons trop \u00ab&nbsp;commerciale et sans lien avec l&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral, cela risque de passer inaper\u00e7u.<\/p>\n<p>&nbsp;<\/p>\n<p>5. L\u2019\u00e9v\u00e9nement est-il vraiment digne d\u2019un communiqu\u00e9 ?<\/p>\n<p>&#8211; Certaines annonces internes comme un changement mineur de personnel ou un petit ajustement de strat\u00e9gie ne m\u00e9ritent pas un communiqu\u00e9. Pour des \u00e9v\u00e9nements mineurs, vos plateformes de m\u00e9dias sociaux peuvent sufir.<\/p>\n<p>Plusieurs nouvelles sont formidables pour les r\u00e9seaux sociaux&nbsp;: obtentions de prix, recrutement, nouveaux points de ventes, etc.<\/p>\n<p>\u00c9videmment que vous pouvez diffuser ces autres informations qui n\u2019int\u00e9resseront pas nos amis m\u00e9dias dans votre infolettre, sur votre blogue, etc.<\/p>\n<p>Dans certains cas, l&rsquo;id\u00e9al n&rsquo;est pas de choisir entre un communiqu\u00e9 de presse ou une autre approche, mais de les combiner.<\/p>\n<p>Par exemple, vous pouvez :<\/p>\n<p>Envoyer un communiqu\u00e9 de presse pour les grandes nouvelles tout en le relayant sur vos r\u00e9seaux sociaux pour maximiser l&rsquo;impact.<\/p>\n<p>Envoyer un communiqu\u00e9 de presse ne doit jamais \u00eatre une routine ou une obligation.<\/p>\n<p>Il doit \u00eatre r\u00e9serv\u00e9 \u00e0 des annonces qui m\u00e9ritent une attention m\u00e9diatique.<\/p>\n<p>En hi\u00e9rarchisant correctement vos informations et en utilisant les bons outils de communication selon les situations, vous maximisez vos chances d&rsquo;obtenir une couverture m\u00e9diatique de qualit\u00e9 tout en renfor\u00e7ant votre relation avec les journalistes.<\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"fr-FR\">N\u2019h\u00e9sitez pas \u00e0 me faire signe si vous \u00eates un dirigeant qui souhaite d\u00e9velopper une strat\u00e9gie RP.<\/span><\/p>\n<p><span lang=\"fr-FR\">nata@natapr.com<\/span><\/p>\n<p><span lang=\"fr-FR\">Et allez consulter nos liens et surtout inscrivez-vous sur nos listes pour ne rien manquer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"fr-FR\">Nata<\/span><\/p>\n<p data-encore-id=\"text\" data-slate-node=\"element\">&nbsp;<\/p>\n<p data-encore-id=\"text\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">PR 101 <\/span><\/strong><\/span><\/span><span 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data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSTAGRAM<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 \u2060\u2060\u2060<\/span><\/span><\/span><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060\u2060<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour amis RP\u2009! Oui, le communiqu\u00e9 de presse est l&rsquo;outil no 1 des relations publiques. Mais, toutes les nouvelles ne sont pas suffisamment percutantes ou pertinentes pour justifier la r\u00e9daction et l&rsquo;envoi d&rsquo;un communiqu\u00e9 de presse. Comment savoir quand cet outil est vraiment n\u00e9cessaire et quand une autre approche serait plus adapt\u00e9e ? Commen\u00e7ons par [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>213- Relations publiques : Quand faut-il envoyer un communiqu\u00e9 de presse ? - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/09\/24\/213-relations-publiques-quand-faut-il-envoyer-un-communique-de-presse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"213- Relations publiques : Quand faut-il envoyer un communiqu\u00e9 de presse ? - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour amis RP\u2009! Oui, le communiqu\u00e9 de presse est l&rsquo;outil no 1 des relations publiques. Mais, toutes les nouvelles ne sont pas suffisamment percutantes ou pertinentes pour justifier la r\u00e9daction et l&rsquo;envoi d&rsquo;un communiqu\u00e9 de presse. Comment savoir quand cet outil est vraiment n\u00e9cessaire et quand une autre approche serait plus adapt\u00e9e ? 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Oui, le communiqu\u00e9 de presse est l&rsquo;outil no 1 des relations publiques. Mais, toutes les nouvelles ne sont pas suffisamment percutantes ou pertinentes pour justifier la r\u00e9daction et l&rsquo;envoi d&rsquo;un communiqu\u00e9 de presse. Comment savoir quand cet outil est vraiment n\u00e9cessaire et quand une autre approche serait plus adapt\u00e9e ? 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