{"id":12042,"date":"2024-09-10T21:21:45","date_gmt":"2024-09-11T01:21:45","guid":{"rendered":"http:\/\/d87e0e64-f8ad-40af-b6c2-86627d234a9c"},"modified":"2024-09-10T21:29:05","modified_gmt":"2024-09-11T01:29:05","slug":"211-relations-publiques-et-ugc","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/09\/10\/211-relations-publiques-et-ugc\/","title":{"rendered":"211- Relations publiques et UGC"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6082\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12042-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/91529962\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-10%2F4a6e5ff4-69c3-23ef-c18f-1b53fb7b951a.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/91529962\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-10%2F4a6e5ff4-69c3-23ef-c18f-1b53fb7b951a.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/91529962\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-10%2F4a6e5ff4-69c3-23ef-c18f-1b53fb7b951a.mp3<\/a><\/audio><\/div><p><span lang=\"fr-FR\">Bonjour amis RP\u2009!<\/span><\/p>\n<p><span lang=\"fr-FR\"><br \/>\nUn de nos clients \u00e0 l\u2019agence NATA PR, dont le c\u0153ur de cible est les jeunes de 15 \u00e0 25 ans, nous a demand\u00e9 de d\u00e9velopper une intense strat\u00e9gie UGC.<\/span><\/p>\n<p><span lang=\"fr-FR\">J\u2019ai pens\u00e9 en discuter ici avec vous, surtout pour ceux qui ne sont pas familiers avec ce terme et ce qu\u2019il signifie.<\/span><\/p>\n<p><span lang=\"fr-FR\">Alors un peu de d\u00e9finition pour commencer&nbsp;:<\/span><\/p>\n<p>L&rsquo;UGC (User-Generated Content) g\u00e9n\u00e9r\u00e9 par les influenceurs est une tendance en plein essor dans le marketing num\u00e9rique. L&rsquo;UGC fait r\u00e9f\u00e9rence au contenu cr\u00e9\u00e9 par les utilisateurs eux-m\u00eames.<\/p>\n<p>On parle aujourd\u2019hui surtout de vid\u00e9os, reels et contenu sur TikTok.<\/p>\n<p>Ce terme est aussi utilis\u00e9 pour les d\u00e9veloppeurs de logiciels et de jeux vid\u00e9os qui contribuent, souvent sur des plateformes ouvertes d\u2019agr\u00e9gation de contenu en ligne telles que les r\u00e9seaux sociaux, les forums de discussion et les wikis.<\/p>\n<p>Les cr\u00e9ateurs de contenu UGC travaillent souvent en pigiste et peuvent \u00e9galement fonctionner comme des influenceurs.<\/p>\n<p>Ils sont r\u00e9mun\u00e9r\u00e9s pour produire du contenu sp\u00e9cifique pour des marques, lequel contenu est utilis\u00e9 \u00e0 travers divers canaux de marketing.<\/p>\n<p>Les cr\u00e9ateurs de contenu UGC ne poss\u00e8dent pas n\u00e9cessairement les droits sur le contenu une fois qu&rsquo;il est remis \u00e0 la marque.<\/p>\n<p>On dit aussi que le contenu, lorsqu\u2019il est g\u00e9n\u00e9r\u00e9 par des influenceurs, devient une strat\u00e9gie puissante pour les marques.<\/p>\n<p>Car voir des influenceurs au profil similaire \u00e0 celui des clients des marques, parler des produits incite ces derniers \u00e0 se procurer le fameux produit.<\/p>\n<p>Alors, voil\u00e0, nous y sommes puisque nous avons des liens \u00e9troits avec les influenceurs depuis les d\u00e9buts de cette profession. Nos clients nous demandent aussi de d\u00e9ployer des programmes de cr\u00e9ation de contenu avec parfois des centaines d\u2019influenceurs.<\/p>\n<p>Quelles sont les principales raisons de notre client pour la mise en place d\u2019une strat\u00e9gie UGC ?<\/p>\n<ol>\n<li>Obtenir de nombreux contenus \u00e0 faible co\u00fbt<\/li>\n<li>Avoir sous la main du contenu d\u00e9j\u00e0 cr\u00e9\u00e9 et pr\u00eat \u00e0 \u00eatre diffus\u00e9<\/li>\n<li>Donner \u00e0 la marque une r\u00e9sonnance \u00ab&nbsp;authentique&nbsp;\u00bb<\/li>\n<\/ol>\n<p><span lang=\"fr-FR\">Il faut le dire, les plateformes de m\u00e9dias sociaux demandent \u00e0 \u00eatre nourries en continu. Pensez-y, il faut une somme de contenu \u00e9norme annuellement pour une marque qui veut garder contact avec ces clients potentiels.<\/span><\/p>\n<p><span lang=\"fr-FR\">Selon des \u00e9tudes r\u00e9centes, plus de 70% des GenZ disent acheter des produits recommand\u00e9s par des influenceurs. <\/span><\/p>\n<p><span lang=\"fr-FR\">Alors on comprend pourquoi les maques y ont recours.<\/span><\/p>\n<p><span lang=\"fr-FR\">Notre client poss\u00e8de une page Facebook, un compte Instagram, un TikTok, son propre site web qui demande d\u2019\u00eatre aussi nourri et actualis\u00e9.<\/span><\/p>\n<p><span lang=\"fr-FR\">Ouf&nbsp;!<\/span><\/p>\n<p><span lang=\"fr-FR\">Et comme le contenu vid\u00e9o est roi, vous pouvez imaginer les co\u00fbts qui explosent lorsque le travail de cr\u00e9ation de contenu est confi\u00e9 \u00e0 des agences sp\u00e9cialis\u00e9es dans le domaine.<\/span><\/p>\n<p><span lang=\"fr-FR\">Alors oui, l\u2019attrait est grand de travailler avec des nano-influenceurs fut\u00e9s et dou\u00e9s dans la cr\u00e9ation de contenu vid\u00e9o.<\/span><\/p>\n<p><span lang=\"fr-FR\">Ces derniers ayant souvent moins de 10 mille abonn\u00e9s, ils peuvent difficilement monnayer leur influence. <\/span><\/p>\n<p><span lang=\"fr-FR\">Mais ils peuvent tirer des revenus en cr\u00e9ant du contenu pour des marques.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"fr-FR\">Envie d\u2019en savoir plus sur comment utiliser les influenceurs et cette fameuse strat\u00e9gie UGC pour vous faire conna\u00eetre et augmenter vos ventes&nbsp;?<\/span><\/p>\n<p><span lang=\"fr-FR\">N\u2019h\u00e9sitez pas \u00e0 me faire signe.<\/span><\/p>\n<p><span lang=\"fr-FR\">nata@natapr.com<\/span><\/p>\n<p><span lang=\"fr-FR\">Et allez consulter nos liens et surtout inscrivez-vous sur nos listes pour ne rien manquer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"fr-FR\">Nata<\/span><\/p>\n<p data-encore-id=\"text\" data-slate-node=\"element\">&nbsp;<\/p>\n<p data-encore-id=\"text\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">RP&nbsp;101 <\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">&nbsp;\u27a4 <\/span><\/span><\/span><a href=\"https:\/\/prschool.natapr.com\/offers\/cFZM8g28\/checkout\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">https:\/\/prschool.natapr.com\/offers\/cFZM8g28\/checkout<\/span><\/span><\/span><span contenteditable=\"false\">\u2060<\/span><\/a><\/p>\n<p data-encore-id=\"text\" data-slate-node=\"element\">&nbsp;<\/p>\n<p data-encore-id=\"text\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">LE MOD\u00c8LE NATA PR 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Un de nos clients \u00e0 l\u2019agence NATA PR, dont le c\u0153ur de cible est les jeunes de 15 \u00e0 25 ans, nous a demand\u00e9 de d\u00e9velopper une intense strat\u00e9gie UGC. J\u2019ai pens\u00e9 en discuter ici avec vous, surtout pour ceux qui ne sont pas familiers avec ce terme et ce qu\u2019il signifie. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,125],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>211- Relations publiques et UGC - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/09\/10\/211-relations-publiques-et-ugc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"211- Relations publiques et UGC - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour amis RP\u2009! Un de nos clients \u00e0 l\u2019agence NATA PR, dont le c\u0153ur de cible est les jeunes de 15 \u00e0 25 ans, nous a demand\u00e9 de d\u00e9velopper une intense strat\u00e9gie UGC. J\u2019ai pens\u00e9 en discuter ici avec vous, surtout pour ceux qui ne sont pas familiers avec ce terme et ce qu\u2019il signifie. 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