{"id":12027,"date":"2024-08-27T23:34:35","date_gmt":"2024-08-28T03:34:35","guid":{"rendered":"http:\/\/be32b613-46da-4e51-b851-702872ead7b3"},"modified":"2024-08-27T23:39:10","modified_gmt":"2024-08-28T03:39:10","slug":"209-relations-publiques-outil-pour-les-dirigeants-ceos","status":"publish","type":"post","link":"https:\/\/natapr.com\/fr\/2024\/08\/27\/209-relations-publiques-outil-pour-les-dirigeants-ceos\/","title":{"rendered":"209- Relations publiques : outil pour les dirigeants (CEOs)"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8876\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-12027-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/90974347\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-28%2F7ba19c8e-d14a-2d2e-9e04-76980d345762.mp3?_=1\" \/><a href=\"https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/90974347\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-28%2F7ba19c8e-d14a-2d2e-9e04-76980d345762.mp3\">https:\/\/anchor.fm\/s\/2b55e454\/podcast\/play\/90974347\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-28%2F7ba19c8e-d14a-2d2e-9e04-76980d345762.mp3<\/a><\/audio><\/div><p><span lang=\"fr-FR\">Bonjour ami RP\u2009!<\/span><\/p>\n<p><span lang=\"fr-FR\"><br \/>\nAvez-vous d\u00e9j\u00e0 remarqu\u00e9 que lorsque les dirigeants se pr\u00eatent \u00e0 l\u2019exercice des relations publiques, leur popularit\u00e9 augmente&nbsp;?<\/span><\/p>\n<p><span lang=\"fr-FR\">Vous m\u2019avez souvent entendu parler d\u2019Elon Musk qui gr\u00e2ce aux m\u00e9dias est devenu connu tout autant que l\u2019entreprise Tesla qu\u2019il a cr\u00e9\u00e9e.<\/span><\/p>\n<p><span lang=\"fr-FR\">Pensez \u00e0 cet ancien pr\u00e9sident des \u00c9tats-Unis, d\u00e9j\u00e0 tr\u00e8s connu avant m\u00eame d\u2019animer cette c\u00e9l\u00e8bre \u00e9mission \u00ab&nbsp;The Apprendice&nbsp;\u00bb et cette phrase inoubliable \u00ab&nbsp;You are fired&nbsp;!&nbsp;\u00bb.<\/span><\/p>\n<p><span lang=\"fr-FR\">Il est clair, pour moi, qu\u2019il a pu se rendre \u00e0 la t\u00eate du pays gr\u00e2ce, entre autres, \u00e0 toute cette visibilit\u00e9 que les m\u00e9dias lui ont accord\u00e9e.<\/span><\/p>\n<p><span lang=\"fr-FR\">Ce fut aussi le cas de l\u2019acteur tr\u00e8s connu Ronald Regan qui, est aussi devenu le 40<\/span><sup><span lang=\"fr-FR\">e<\/span><\/sup><span lang=\"fr-FR\"> pr\u00e9sident des \u00c9tats-Unis parce qu\u2019il \u00e9tait tr\u00e8s connu.<\/span><\/p>\n<p><span lang=\"fr-FR\">Nous pourrions certainement en nommer plusieurs autres, tel Arnold Schwarzenegger, qui apr\u00e8s une carri\u00e8re d\u2019homme fort est devenu gouverneur de la Californie, etc.<\/span><\/p>\n<p><span lang=\"fr-FR\">Vous comprenez maintenant pourquoi les partis politiques sont \u00e0 la recherche de candidats connus du public pour amener les \u00e9lecteurs \u00e0 voter pour leurs partis.<\/span><\/p>\n<p><span lang=\"fr-FR\">Si vous avez regard\u00e9 comme moi, le documentaire sur les Ra\u00ebliens, vous verrez que le fondateur de cette secte connaissait bien le pouvoir des journalistes et tous les avantages que cela apportait \u00e0 son entreprise.<\/span><\/p>\n<p><span lang=\"fr-FR\">Chaque fois que les m\u00e9dias ont parl\u00e9 de Ra\u00ebl ou de ses fid\u00e8les, que ce soit en bien ou en mal, les dons ainsi que les nouveaux adeptes augmentaient parfois de mani\u00e8re foudroyante\u2026<\/span><\/p>\n<p><span lang=\"fr-FR\">\u00catre visible dans la presse et faire parler de soi n\u2019est pas que le privil\u00e8ge des politiciens et des gourous, bien au contraire.<\/span><\/p>\n<p><span lang=\"fr-FR\">C\u2019est pourquoi c\u2019est un outil qui peut s\u2019av\u00e9rer des plus utiles pour les dirigeants d\u2019entreprises.<\/span><\/p>\n<p><span lang=\"fr-FR\">Plusieurs de nos \u00e9tudiants \u00e0 la NATA PR SCHOOL ont appris comment s\u2019adresser aux m\u00e9dias et aux influenceurs apr\u00e8s notre formation et ont r\u00e9ussi \u00e0 obtenir des entrevues de fond sur eux et leur entreprise. <\/span><\/p>\n<p><span lang=\"fr-FR\">Ces articles sont extr\u00eamement puissants et leur ont apport\u00e9 une grande cr\u00e9dibilit\u00e9 aupr\u00e8s de leur client\u00e8le cible.<\/span><\/p>\n<p><span lang=\"fr-FR\">\u00c0 tel point qu\u2019un de nos \u00e9tudiants qui apr\u00e8s une seule entrevue \u00e0 la t\u00e9l\u00e9 locale a r\u00e9colt\u00e9 400 nouveaux inscrits sur sa liste et lui a permis de lancer une campagne de sociofinancement qui a d\u00e9pass\u00e9 largement leur objectif de 30K. Au fait, c\u2019est 170K qu\u2019ils ont r\u00e9ussi \u00e0 amasser.<\/span><\/p>\n<p><span lang=\"fr-FR\">La t\u00e9l\u00e9 et un article dans le journal local les ont fait conna\u00eetre, tout simplement.<\/span><\/p>\n<p><span lang=\"fr-FR\">Il n\u2019y a que les relations de presse qui permettent cela. <\/span><\/p>\n<p><span lang=\"fr-FR\">La publicit\u00e9, que nous aimons, fait vendre.<\/span><\/p>\n<p><span lang=\"fr-FR\">Les relations publiques vous font conna\u00eetre et vous apportent de la cr\u00e9dibilit\u00e9 et augmentent la confiance que vous accordent vos clients.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"fr-FR\">Envie d\u2019en savoir plus sur comment utiliser les RP vous faire conna\u00eetre et augmenter vos ventes&nbsp;?<\/span><\/p>\n<p><span lang=\"fr-FR\">N\u2019h\u00e9sitez pas \u00e0 me faire signe.<\/span><\/p>\n<p><span lang=\"fr-FR\">nata@natapr.com<\/span><\/p>\n<p><span lang=\"fr-FR\">Et allez consulter nos liens et surtout inscrivez-vous sur nos listes pour ne rien manquer.<\/span><\/p>\n<p><span lang=\"fr-FR\">Nata<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"fr-FR\"><strong>PR 101 \u2013 ATELIER 30 minutes<\/strong>&nbsp;\u27a4 <a href=\"https:\/\/prschool.natapr.com\/offers\/cFZM8g28\/checkout\">https:\/\/prschool.natapr.com\/offers\/cFZM8g28\/checkout<\/a><\/span><\/p>\n<p data-encore-id=\"text\" data-slate-node=\"element\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">LE MOD\u00c8LE NATA PR GRATUIT<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 <\/span><\/span><\/span><a href=\"https:\/\/prschool.natapr.com\/Le-Modele-NATA-PR\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span 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data-slate-fragment=\"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\"><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><strong><span data-slate-string=\"true\">INSTAGRAM<\/span><\/strong><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\"> \u27a4 \u2060\u2060\u2060<\/span><\/span><\/span><a href=\"https:\/\/www.instagram.com\/nata_pr_school\/\" data-slate-node=\"element\" data-slate-inline=\"true\" data-encore-id=\"textLink\"><span contenteditable=\"false\">\u2060<\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060<\/span><\/span><\/span><span data-slate-node=\"text\"><span data-slate-leaf=\"true\"><span data-slate-string=\"true\">\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060https:\/\/www.instagram.com\/nata_pr_school\/\u2060\u2060<\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour ami RP\u2009! Avez-vous d\u00e9j\u00e0 remarqu\u00e9 que lorsque les dirigeants se pr\u00eatent \u00e0 l\u2019exercice des relations publiques, leur popularit\u00e9 augmente&nbsp;? Vous m\u2019avez souvent entendu parler d\u2019Elon Musk qui gr\u00e2ce aux m\u00e9dias est devenu connu tout autant que l\u2019entreprise Tesla qu\u2019il a cr\u00e9\u00e9e. Pensez \u00e0 cet ancien pr\u00e9sident des \u00c9tats-Unis, d\u00e9j\u00e0 tr\u00e8s connu avant m\u00eame d\u2019animer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>209- Relations publiques : outil pour les dirigeants (CEOs) - Nata PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/natapr.com\/fr\/2024\/08\/27\/209-relations-publiques-outil-pour-les-dirigeants-ceos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"209- Relations publiques : outil pour les dirigeants (CEOs) - Nata PR\" \/>\n<meta property=\"og:description\" content=\"Bonjour ami RP\u2009! 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